Most Visited Websites in the World

Google is the most visited website in the world in the last 12 months, with 1.21T visits. That gives it 30.84% of all tracked web traffic across 7,255 websites.

Youtube ranks second with 622.21B visits, followed by Facebook with 117.08B visits. These figures count browser-based website visits, not mobile app activity.

Website market share shows how much of the tracked web one website captures in a given 12-month period.

The formula is: Google 12-month visits / total tracked visits = Google market share.

Google received 1.21T visits out of 3.92T tracked visits in the last 12 months, giving it 30.84% market share.

Visits show size. Market share shows position. A website can gain visits and still lose share if the rest of the market grows faster.

The Search Engines category gets the largest share of website traffic in the last 12 months, with 2.02T visits and 51.58% market share.

Social Media ranks second with 11.66%, followed by News and Media at 5.32%.

United States generates the most website visits in the last 12 months, with 915.94B visits and 25.02% of all tracked traffic.

Japan ranks second with 222.36B visits, followed by India with 204.10B visits. Country-level data helps show where web demand is strongest, not just which websites are largest globally.

The main source of website traffic in the last 12 months is Direct, which generated 3.12T visits and 79.6% of all tracked traffic. Search follows with 485.55B visits and 12.4%.

In plain terms, direct shows habit. search shows discovery. The full source breakdown shows how people reach websites across the tracked web.

Youtube gained more visits than any other tracked website in the last 12 months, adding 55.21B visits from the previous 12 months.

Google ranked second with 19.52B additional visits. These rankings are based on absolute rolling 12-month visit growth, not percentage growth.

Bing lost more visits than any other tracked website in the last 12 months, dropping by 20.13B visits from the previous 12 months. That equals a 45.64% decline.

Yandex had the second-largest decline, losing 9.21B visits. These rankings are based on absolute rolling 12-month traffic decline.

The data comes from established third-party analytics providers, including SEMrush, Ahrefs, and Aitools.xyz. We track 7,255 high-traffic websites across global and country-level markets, then calculate visits, traffic sources, market share, and change against the previous period for whichever period you select.

These numbers are estimates, not internal server logs. They are best used for comparison, trend spotting, market share analysis, and understanding directional movement across the web.

This dataset counts browser-based website visits, not mobile app usage or unique visitors. A returning visitor can be counted more than once if they visit again.

The website traffic data updates every month after the previous calendar month is complete. The current dashboard shows the last 12 months of data across 7,255 websites, 29+ industries, and 163+ countries.

Use the date filter to compare periods, track website movement, and see how traffic patterns change over time.

Some large brands operate across separate domains, regional sites, product URLs, or sub-properties. Traffic providers may measure those properties separately, so they can appear as separate entries in the ranking.

For example, Google, Gmail, and Google Docs may each have their own traffic profile. We keep them separate when the source data measures them separately.

That gives a cleaner domain-level view, but it also means a brand's total reach may be spread across more than one row.

Direct traffic generated 3.12T visits in the last 12 months, making up 79.6% of all tracked website traffic.

Direct is the largest source because much of the web runs on habit. People type URLs, use bookmarks, open saved links, or return to websites they already know.

Search traffic generated 485.55B visits in the last 12 months, equal to 12.4% of all tracked website traffic.

Search is the second-largest traffic source after direct. If direct traffic shows where people already go, search shows where people look when they still need an answer, product, website, or brand.

AI chatbots such as ChatGPT, Claude, and Perplexity, combined with Google AI Mode, sent 7.54B visits to tracked websites in the last 12 months, equal to 0.2% of all tracked web traffic.

That does not mean AI usage is small. It means AI platforms still send relatively few website clicks compared with direct and search. People may use AI tools heavily, but much of that activity stays inside the AI product itself.

Social media sent 53.59B visits to tracked websites in the last 12 months, equal to 1.4% of all tracked traffic.

Social platforms are large attention channels, but they do not always send users out to external websites. Social is where attention often happens. Website traffic is where the click lands.

Because that is how the providers behind this dataset classify it. Their categories describe what a website is used for rather than what it publishes, and Youtube is treated as a place people go to search. We keep the provider's classification instead of regrouping sites ourselves, so the figures here match the source they came from.

It makes a visible difference. Youtube recorded 622.21B visits in the last 12 months, and all of them count towards Search Engines rather than a video category, which is a large part of why Search Engines is the biggest industry in the ranking.

So when you compare industries, read the Search Engines row as search engines plus Youtube. Every industry total on this page follows the same source categories.

Yes. Journalists and researchers are welcome to reuse these figures. Credit One Little Web, Digital Market Intelligence, and link to this page. The citation block in this section carries a ready-made line, and the full ranking is available as a CSV download.

Name the period you quote, as this one does: figures describe the last 12 months and are replaced when the next month lands. A number quoted without its period stops being true a few weeks later.

Describe them as estimates. They come from third-party providers such as SEMrush, Ahrefs, and Aitools.xyz rather than from the websites' own server logs, so "estimated" or "tracked" visits is the accurate framing.