Most Popular Websites by Search Traffic

10,173+ Websites tracked and ranked by search traffic in May 2026

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Summary (All Websites)

Popular Websites Tracked

10,173

global tracked websites

Traffic Change

+5.48%

+1.88B

Search Traffic Visits

36.16B

of 291.92B global website traffic

Market Share

12.4%

of global visits

Top 5 Trending Up Websites

Youtube +350.04M

Reddit +216.87M

Wikipedia +126.92M

Instagram +97.89M

Facebook +74.07M

Top 5 Trending Down Websites

Yahoo! Japan -80.94M

Amazon.de -12.45M

Amazon.co.jp -9.71M

Rakuten.co.jp -8.79M

Namu.wiki -7.44M

Search Traffic Trends (All Websites)

Key Insights

Top 10 Categories

Category Monthly Search Traffic Change Market Share

1 Social Media 9.85B +586.13M +6.33%

2 Search Engines 6.47B +405.43M +6.69%

3 Education and Research 3.63B +125.62M +3.58%

4 E-Commerce 2.98B +62.79M +2.15%

5 Entertainment 2.69B +155.56M +6.14%

6 AI Tool 1.97B +74.12M +3.91%

7 News and Media 1.86B +4.39M +0.24%

8 Software 1.55B +131.15M +9.24%

9 Video Streaming 1.03B +103.18M +11.16%

10 Gaming 638.58M +64.79M +11.29%

Top 10 Countries by Visits

Country Monthly Search Traffic Change Market Share

United States 8.85B +513.57M +6.16%

India 2.10B +115.32M +5.83%

Japan 2.06B +84.50M +4.28%

Brazil 1.89B +139.89M +8.00%

Germany 1.31B +40.21M +3.16%

South Korea 1.18B -86.14M -6.80%

United Kingdom 1.09B +54.33M +5.26%

France 966.88M +58.26M +6.41%

Turkey 964.43M +75.97M +8.55%

Spain 850.47M +38.35M +4.72%

Top 100 Websites by Search Traffic

Worldwide - May 2026

#	Website	Category	Monthly Search Traffic	Change	Market Share
1	Youtube	Search Engines	4.41B350.04M	+8.62%	12.19%
2	Reddit	Social Media	3.36B216.87M	+6.89%	9.30%
3	Wikipedia	Education and Research	2.81B126.92M	+4.74%	7.76%
4	Facebook	Social Media	1.61B74.07M	+4.81%	4.46%
5	Instagram	Social Media	1.43B97.89M	+7.33%	3.96%
6	X (Twitter)	Social Media	788.52M48.61M	+6.57%	2.18%
7	ChatGPT	AI Tool	731.74M39.66M	+5.73%	2.02%
8	Fandom	Entertainment	676.73M32.71M	+5.08%	1.87%
9	Tiktok	Social Media	648.23M36.27M	+5.93%	1.79%
10	Yahoo! Japan	Search Engines	512.99M-80.94M	-13.63%	1.42%
11	Imdb	Entertainment	404.81M58.22M	+16.80%	1.12%
12	Google	Search Engines	404.69M48.12M	+13.50%	1.12%
13	Amazon	E-Commerce	364.38M15.43M	+4.42%	1.01%
14	Dailymotion	Video Streaming	347.93M38.78M	+12.54%	0.96%
15	Pinterest	Social Media	312.19M33.82M	+12.15%	0.86%
16	Yahoo!	Search Engines	293.22M28.57M	+10.79%	0.81%
17	Linkedin	Social Media	285.05M4.53M	+1.62%	0.79%
18	Whatsapp	Social Media	283.20M22.04M	+8.44%	0.78%
19	Namu.wiki	Entertainment	232.90M-7.44M	-3.10%	0.64%
20	Github	Software	231.47M22.28M	+10.65%	0.64%
21	Microsoft	Software	225.13M14.54M	+6.90%	0.62%
22	Note	Social Media	198.71M11.94M	+6.39%	0.55%
23	Vk	Social Media	192.63M18.36M	+10.54%	0.53%
24	Bing	Search Engines	189.88M15.35M	+8.80%	0.53%
25	Apple	Software	185.60M15.15M	+8.89%	0.51%
26	Temu	E-Commerce	161.96M9.81M	+6.45%	0.45%
27	Scribd	Education and Research	161.28M8.13M	+5.31%	0.45%
28	Ebay	E-Commerce	155.50M6.19M	+4.15%	0.43%
29	Netflix	Video Streaming	148.38M8.88M	+6.37%	0.41%
30	Quora	Social Media	144.88M4.60M	+3.28%	0.40%
31	Pixiv	Social Media	143.28M-6.05M	-4.05%	0.40%
32	Naver	Search Engines	134.57M-5.19M	-3.72%	0.37%
33	Genius	Music	134.50M16.34M	+13.83%	0.37%
34	Walmart	E-Commerce	128.50M2.46M	+1.95%	0.36%
35	Spotify	Music	127.72M16.95M	+15.30%	0.35%
36	Amazon.co.jp	E-Commerce	120.87M-9.71M	-7.43%	0.33%
37	Ameblo	Entertainment	120.63M1.95M	+1.64%	0.33%
38	The New York Times	News and Media	118.95M7.80M	+7.02%	0.33%
39	Claude	AI Tool	118.80M7.30M	+6.55%	0.33%
40	DuckDuckGo	Search Engines	118.54M25.10M	+26.86%	0.33%
41	Steam	Gaming	118.38M12.58M	+11.89%	0.33%
42	IlovePDF	Software	115.44M4.79M	+4.33%	0.32%
43	Canva	AI Tool	113.61M4.55M	+4.17%	0.31%
44	Rakuten.co.jp	E-Commerce	108.80M-8.79M	-7.48%	0.30%
45	Dcinside	News and Media	106.71M13.71M	+14.74%	0.30%
46	Internet Archive	Entertainment	104.87M12.81M	+13.91%	0.29%
47	Steam	Gaming	103.99M4.40M	+4.42%	0.29%
48	Etsy	E-Commerce	102.59M3.59M	+3.62%	0.28%
49	Indeed	Job Search	102.44M1.60M	+1.59%	0.28%
50	Prime Video	Video Streaming	101.03M7.58M	+8.11%	0.28%
51	Threads	Social Media	90.28M2.07M	+2.35%	0.25%
52	Globo	News and Media	88.36M11.71M	+15.27%	0.24%
53	NIH	Healthcare	87.43M-5.16M	-5.57%	0.24%
54	Twitch	Video Streaming	83.18M9.51M	+12.92%	0.23%
55	Wordpress.com	Software	82.01M6.08M	+8.01%	0.23%
56	Samsung	Software	81.81M20.48M	+33.40%	0.23%
57	Zillow	Real Estate	80.32M6.14M	+8.28%	0.22%
58	Bbc	News and Media	79.49M-3.17M	-3.83%	0.22%
59	Softonic	Software	77.79M9.13M	+13.29%	0.22%
60	Justwatch	Entertainment	76.38M6.97M	+10.04%	0.21%
61	Tabelog	Food and Cooking	75.89M-1.81M	-2.33%	0.21%
62	Uptodown	Software	74.90M7.47M	+11.07%	0.21%
63	Yandex.com.tr	Search Engines	74.49M-4.44M	-5.62%	0.21%
64	Adobe	Software	74.29M2.15M	+2.98%	0.21%
65	Aliexpress	E-Commerce	73.58M5.43M	+7.97%	0.20%
66	Live.com	Communication	71.42M5.78M	+8.81%	0.20%
67	Yelp	Food and Cooking	70.74M5.37M	+8.21%	0.20%
68	Accuweather	Weather	68.70M12.96M	+23.26%	0.19%
69	YouTube Music	Music	66.99M6.50M	+10.74%	0.19%
70	Bbc.co.uk	News and Media	66.82M11.62M	+21.05%	0.18%
71	Yandex	Search Engines	66.23M6.07M	+10.10%	0.18%
72	Bilibili	Video Streaming	65.65M11.56M	+21.37%	0.18%
73	The Home Depot	E-Commerce	65.35M5.22M	+8.68%	0.18%
74	Booking.com	Booking	65.13M863.93K	+1.34%	0.18%
75	Amazon.de	E-Commerce	65.06M-12.45M	-16.06%	0.18%
76	Espn	Sports	65.00M190.86K	+0.29%	0.18%
77	Baidu	Search Engines	63.85M13.23M	+26.14%	0.18%
78	Ign	Gaming	60.91M-706.43K	-1.15%	0.17%
79	Mercado Libre Br	E-Commerce	59.16M2.01M	+3.51%	0.16%
80	Mail.ru	Communication	58.67M444.88K	+0.76%	0.16%
81	Paypal	Finance and Banking	58.59M3.08M	+5.55%	0.16%
82	Rutube	Video Streaming	58.01M4.56M	+8.54%	0.16%
83	Ikea	E-Commerce	57.62M-1.55M	-2.62%	0.16%
84	Poki	Gaming	56.30M11.80M	+26.52%	0.16%
85	Game8	Entertainment	54.87M5.17M	+10.41%	0.15%
86	Amazon.in	E-Commerce	54.75M1.08M	+2.00%	0.15%
87	Discord	Communication	53.29M5.52M	+11.54%	0.15%
88	USPS	Government and Public Services	52.90M-1.26M	-2.33%	0.15%
89	Rotten Tomatoes	Entertainment	52.72M5.59M	+11.87%	0.15%
90	Fc2	Entertainment	52.56M2.89M	+5.82%	0.15%
91	Medium	Social Media	52.43M-1.17M	-2.19%	0.14%
92	Uol	News and Media	50.95M7.06M	+16.09%	0.14%
93	Deviantart	Entertainment	50.95M3.91M	+8.31%	0.14%
94	The Guardian	News and Media	50.88M-2.66M	-4.97%	0.14%
95	Amazon.co.uk	E-Commerce	50.27M1.57M	+3.23%	0.14%
96	Cookpad	Entertainment	49.95M395.10K	+0.80%	0.14%
97	Bilibili	Social Media	49.92M9.17M	+22.49%	0.14%
98	Trendyol	E-Commerce	49.78M-3.27M	-6.17%	0.14%
99	People	News and Media	49.53M8.90M	+21.90%	0.14%
100	Merriam-Webster	Education and Research	49.28M3.03M	+6.54%	0.14%

Our Methodology

Our website traffic analysis is based on estimated data from reliable sources such as SEMrush and Ahrefs and Aitools.xyz. We track popular websites across global and country-level markets, updating data every month. We analyze total visits, traffic sources, market share, and trends to surface the largest websites by web traffic.

Unique visits represent cumulative monthly counts, meaning returning users in different months are counted again. Traffic estimates should be used directionally for comparison, trend analysis, and market share context.

Limitations: Some rankings may include both a parent domain and specific product or feature URLs from the same domain. Because traffic providers can report these properties separately, there may be overlap between a website's overall traffic and traffic attributed to individual tools, pages, or subdirectories.

Most Popular Websites by Search Traffic

Search Traffic Trends (All Websites)

Key Insights

Top 10 Categories

Top 10 Countries by Visits

Top 100 Websites by Search Traffic

Our Methodology

Kevin Baragona

Kevin Baragona

Most Popular Websites by Search Traffic