Most Popular Websites by Direct Traffic

10,173+ Websites tracked and ranked by direct traffic in May 2026

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Summary (All Websites)

Popular Websites Tracked

10,173

global tracked websites

Traffic Change

+6.38%

+14.01B

Direct Traffic Visits

233.56B

of 291.92B global website traffic

Market Share

80.0%

of global visits

Top 5 Trending Up Websites

Google +6.11B

Youtube +1.52B

Facebook +425.63M

ChatGPT +368.55M

X (Twitter) +263.34M

Top 5 Trending Down Websites

Instructure -85.25M

Dcinside -56.71M

Ecosia -46.89M

Cnn -40.59M

Naver -30.22M

Direct Traffic Trends (All Websites)

Key Insights

Top 10 Categories

Category Monthly Direct Traffic Change Market Share

1 Search Engines 149.64B +8.22B +5.81%

2 Social Media 24.97B +1.58B +6.77%

3 AI Tool 10.52B +811.07M +8.35%

4 E-Commerce 9.29B +1.00B +12.12%

5 News and Media 8.04B +186.10M +2.37%

6 Communication 6.29B +402.32M +6.83%

7 Software 4.43B +273.11M +6.58%

8 Video Streaming 3.62B +340.50M +10.39%

9 Entertainment 2.85B +130.10M +4.78%

10 Education and Research 2.19B +58.22M +2.74%

Top 10 Countries by Visits

Country Monthly Direct Traffic Change Market Share

United States 57.16B +3.77B +7.07%

India 13.53B +853.00M +6.73%

Japan 13.28B +653.51M +5.17%

Brazil 12.20B +999.10M +8.92%

Germany 8.48B +329.22M +4.04%

South Korea 7.63B -487.09M -6.00%

United Kingdom 7.03B +407.36M +6.15%

France 6.24B +425.92M +7.32%

Turkey 6.23B +539.18M +9.48%

Spain 5.49B +292.07M +5.62%

Top 100 Websites by Direct Traffic

Worldwide - May 2026

#	Website	Category	Monthly Direct Traffic	Change	Market Share
1	Google	Search Engines	92.61B6.11B	+7.06%	39.65%
2	Youtube	Search Engines	47.48B1.52B	+3.31%	20.33%
3	Facebook	Social Media	7.20B425.63M	+6.29%	3.08%
4	ChatGPT	AI Tool	4.59B368.55M	+8.72%	1.97%
5	Instagram	Social Media	4.29B82.50M	+1.96%	1.84%
6	Gmail	Communication	3.50B202.88M	+6.16%	1.50%
7	X (Twitter)	Social Media	2.72B263.34M	+10.71%	1.17%
8	Whatsapp	Social Media	2.27B119.05M	+5.53%	0.97%
9	DuckDuckGo	Search Engines	1.91B141.37M	+7.99%	0.82%
10	Reddit	Social Media	1.75B50.24M	+2.96%	0.75%
11	Bing	Search Engines	1.72B222.57M	+14.84%	0.74%
12	Yahoo!	Search Engines	1.64B35.88M	+2.23%	0.70%
13	Tiktok	Social Media	1.62B172.63M	+11.90%	0.69%
14	Amazon	E-Commerce	1.55B168.96M	+12.20%	0.67%
15	Weather.com	Weather	1.41B167.02M	+13.48%	0.60%
16	Msn	News and Media	1.37B147.53M	+12.08%	0.59%
17	Yahoo! Japan	Search Engines	1.22B27.20M	+2.29%	0.52%
18	Wikipedia	Education and Research	1.20B20.55M	+1.74%	0.51%
19	Netflix	Video Streaming	1.14B87.94M	+8.39%	0.49%
20	Gemini	AI Tool	1.10B109.54M	+11.04%	0.47%
21	Linkedin	Social Media	1.08B73.65M	+7.30%	0.46%
22	Temu	E-Commerce	1.03B49.05M	+5.00%	0.44%
23	Twitch	Video Streaming	1.00B127.08M	+14.50%	0.43%
24	Live.com	Communication	882.44M41.04M	+4.88%	0.38%
25	Pinterest	Social Media	843.31M60.59M	+7.74%	0.36%
26	Claude	AI Tool	815.79M137.91M	+20.34%	0.35%
27	Discord	Communication	790.18M82.68M	+11.69%	0.34%
28	Spotify	Music	742.03M78.41M	+11.82%	0.32%
29	Canva	AI Tool	672.01M20.84M	+3.20%	0.29%
30	Microsoft	Software	650.81M10.95M	+1.71%	0.28%
31	Naver	Search Engines	641.72M-30.22M	-4.50%	0.27%
32	Github	Software	622.92M68.17M	+12.29%	0.27%
33	Roblox	Gaming	614.41M92.21M	+17.66%	0.26%
34	Brave	Search Engines	611.94M42.95M	+7.55%	0.26%
35	Globo	News and Media	536.17M17.95M	+3.46%	0.23%
36	Paypal	Finance and Banking	480.22M66.08M	+15.95%	0.21%
37	Fandom	Entertainment	462.34M9.24M	+2.04%	0.20%
38	Archive Of Our Own	Entertainment	459.63M-11.57M	-2.46%	0.20%
39	Yahoo Mail	Communication	457.08M32.74M	+7.72%	0.20%
40	Pixiv	Social Media	443.81M20.35M	+4.81%	0.19%
41	Vk	Social Media	420.98M52.14M	+14.14%	0.18%
42	Apple	Software	403.19M44.75M	+12.48%	0.17%
43	Telegram	Social Media	396.19M33.80M	+9.33%	0.17%
44	YouTube Music	Music	387.43M36.31M	+10.34%	0.17%
45	Aliexpress	E-Commerce	377.23M31.85M	+9.22%	0.16%
46	Openai	Software	376.44M74.60M	+24.71%	0.16%
47	Microsoft Office	Software	361.83M-13.40M	-3.57%	0.15%
48	Imdb	Entertainment	357.31M50.38M	+16.41%	0.15%
49	Bilibili	Social Media	356.52M84.85M	+31.23%	0.15%
50	The New York Times	News and Media	351.14M47.71M	+15.72%	0.15%
51	Google Translate	AI Tool	337.28M8.96M	+2.73%	0.14%
52	Espn	Sports	319.05M31.62M	+11.00%	0.14%
53	Baidu	Search Engines	303.08M80.73M	+36.31%	0.13%
54	Booking.com	Booking	297.22M42.05M	+16.48%	0.13%
55	DeepSeek	AI Tool	292.97M52.05M	+21.61%	0.13%
56	Ebay	E-Commerce	290.82M19.40M	+7.15%	0.12%
57	Amazon.de	E-Commerce	288.50M30.11M	+11.66%	0.12%
58	Uol	News and Media	287.23M18.62M	+6.93%	0.12%
59	Bbc.co.uk	News and Media	279.07M18.70M	+7.18%	0.12%
60	Samsung	Software	278.40M54.09M	+24.11%	0.12%
61	Ecosia	Search Engines	268.30M-46.89M	-14.88%	0.11%
62	Disney+	Video Streaming	267.92M23.14M	+9.46%	0.11%
63	Amazon.co.jp	E-Commerce	266.61M19.92M	+8.08%	0.11%
64	USPS	Government and Public Services	262.33M47.05M	+21.86%	0.11%
65	Walmart	E-Commerce	258.20M28.53M	+12.42%	0.11%
66	Adobe	Software	254.16M16.52M	+6.95%	0.11%
67	Mail.ru	Communication	247.58M11.61M	+4.92%	0.11%
68	Shopify	Software	243.86M28.29M	+13.12%	0.10%
69	Cricbuzz	Sports	243.11M-10.04M	-3.97%	0.10%
70	Shein	E-Commerce	238.88M29.82M	+14.27%	0.10%
71	Bbc	News and Media	237.65M-16.93M	-6.65%	0.10%
72	Marca	Social Media	220.03M30.00M	+15.79%	0.09%
73	Indeed	Job Search	219.33M14.22M	+6.93%	0.09%
74	Prime Video	Video Streaming	218.84M30.01M	+15.89%	0.09%
75	Accuweather	Weather	213.35M28.01M	+15.11%	0.09%
76	Amazon.co.uk	E-Commerce	206.94M14.39M	+7.47%	0.09%
77	Ozon	E-Commerce	206.78M38.37M	+22.78%	0.09%
78	Etsy	E-Commerce	204.36M17.65M	+9.45%	0.09%
79	Snapchat	Social Media	199.41M15.94M	+8.69%	0.09%
80	Hbo Max	Video Streaming	199.04M9.98M	+5.28%	0.09%
81	Dailymotion	Video Streaming	194.79M942.37K	+0.49%	0.08%
82	Amazon.in	E-Commerce	194.67M29.03M	+17.53%	0.08%
83	Rakuten.co.jp	E-Commerce	193.20M29.22M	+17.82%	0.08%
84	Cnn	News and Media	192.35M-40.59M	-17.43%	0.08%
85	Grok	AI Tool	185.83M-16.31M	-8.07%	0.08%
86	Dcinside	News and Media	183.16M-56.71M	-23.64%	0.08%
87	Crunchyroll	Video Streaming	182.43M24.58M	+15.57%	0.08%
88	Messenger	Social Media	178.95M10.28M	+6.10%	0.08%
89	Tradingview	Finance and Banking	174.95M4.29M	+2.51%	0.07%
90	As	News and Media	168.15M34.62M	+25.92%	0.07%
91	Steam	Gaming	166.56M12.09M	+7.83%	0.07%
92	Moneycontrol	Finance and Banking	163.65M14.48M	+9.71%	0.07%
93	Instructure	Software	160.33M-85.25M	-34.71%	0.07%
94	Character AI	AI Tool	154.55M11.58M	+8.10%	0.07%
95	Google.com.br	Search Engines	153.12M18.42M	+13.68%	0.07%
96	Chess.com	Sports	151.63M7.52M	+5.22%	0.06%
97	Yandex	Search Engines	150.66M20.47M	+15.72%	0.06%
98	Amazon.it	E-Commerce	150.24M39.53M	+35.71%	0.06%
99	Quora	Social Media	148.92M12.70M	+9.32%	0.06%
100	JanitorAI	AI Tool	147.22M22.70M	+18.23%	0.06%

Our Methodology

Our website traffic analysis is based on estimated data from reliable sources such as SEMrush and Ahrefs and Aitools.xyz. We track popular websites across global and country-level markets, updating data every month. We analyze total visits, traffic sources, market share, and trends to surface the largest websites by web traffic.

Unique visits represent cumulative monthly counts, meaning returning users in different months are counted again. Traffic estimates should be used directionally for comparison, trend analysis, and market share context.

Limitations: Some rankings may include both a parent domain and specific product or feature URLs from the same domain. Because traffic providers can report these properties separately, there may be overlap between a website's overall traffic and traffic attributed to individual tools, pages, or subdirectories.

Most Popular Websites by Direct Traffic

Direct Traffic Trends (All Websites)

Key Insights

Top 10 Categories

Top 10 Countries by Visits

Top 100 Websites by Direct Traffic

Our Methodology

Kevin Baragona

Kevin Baragona

Most Popular Websites by Direct Traffic