42 from 0
200k from 0
24k from 0
600+
13 months
Including links from
Our client is an AI writing assistant that helps teachers and students research, write, edit and cite faster and smarter.
When they approached us, they faced the challenge of building website authority from scratch in a market dominated by established players like Copy AI and Jasper.
With a fresh domain and ambitious ranking goals for transactional keywords like “paraphrasing tool” and “sentence rewriter,” they wanted a robust link-building strategy that would match their worth with the top in the industry.
Like many new SaaS platforms, their critical challenge to establish authority in a competitive space was not uncommon.
However, their situation was unique – they needed to build credibility not just with general users, but with academic audiences who demand higher standards of trust and reliability.
We designed a two-phase approach that would build authority through diverse, high-quality placements while maintaining topical relevance in the AI and writing space.
Our initial focus was securing foundational links through digital PR. By developing content that tapped into AI industry trends, we secured editorial coverage from high-authority publications. This phase helped establish initial domain authority and created momentum for our broader link-building efforts.
These are some of notable links we built using PR campaigns:
Before diving into SaaS and technology website outreach, we took a data-driven approach. We conducted a thorough competitive analysis, reverse engineering our client’s competitors’ backlink profiles. This research yielded a targeted list of DR 50-90 sites that had already shown a willingness to link to AI writing tools.
We then focused on building meaningful relationships with these publishers, developing different strategic approaches for each potential partnership. This methodical approach paid off, securing placements on notable platforms including:
The data tells a compelling story of rapid yet sustainable growth. Starting from scratch, we achieved significant milestones across all key metrics:
Our strategic link-building efforts drove exponential organic growth, reaching over 200,000 monthly visits within 13 months. This growth wasn’t just in numbers – the traffic consistently increased engagement with the platform’s core tools and features led to a substantial growth in their MRR.
The domain rating jumped from 0 to 24 within the first two weeks – an early signal of our strategy’s effectiveness. By month 13, we had achieved a DR of 42, placing our client in a competitive position against established players in the space.
This project exemplifies the power of strategic link building in today’s competitive SaaS landscape. Launching during the peak of ChatGPT’s emergence presented unique challenges, but it also created opportunities to differentiate our approach.
By focusing on acquiring high-authority, contextual links and maintaining strict quality standards, we helped our client establish a strong market presence despite intense competition.
What sets this campaign apart wasn’t just the numbers – it was our ability to build a sustainable foundation during a period of significant market disruption.
While others were chasing quick wins, we focused on building a robust link profile that would continue delivering value long after the initial campaign.
These results demonstrate that with the right link-building strategy, even new platforms can compete effectively with established players.
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OneLittleWeb powers ambitious SEO growth with high DA (50-90) backlinks. Trusted by 1,200+ clients, we deliver cost-effective, transparent link-building solutions to help SaaS, B2B, and AI startups dominate competitive keywords and scale effortlessly.
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