Overview
Our client, a local personal finance blog, had over 300k monthly organic traffic. With a strong pool of backlinks, high authority, and exciting content marketing, this blog was loved by its target audience. And with Digital PR, they simply sought to step up the gear for more.
Our latest Digital PR campaign earned our client (Anonymus, NDA sucks) 12 editorial backlinks, including fancy coverage in top Canadian media outlets like Livable, CTV News, Daily Hive, etc.!
Brace yourself for this thrilling success story as you learn the exciting details of our targeted Digital PR approach.
Objective
Our client aimed for the prize – besides brand mentions of highly authoritative publishers, they also wanted visible SEO success. With our Digital PR campaign, they wanted to—
- Increase brand awareness in Canada.
- Boost organic traffic from the Canadian audience.
- Grab a valued 1st-page spot on SERP for highly competitive keywords.
Campaign Plan
Our quick audit discovered a treasure of top-notch content that targeted mid-high competition keywords. However, Google did not rank them higher than SERP’s 3rd/4th pages.
The pieces were there but needed the right push to claim their rightful spot on Google search results.
Yes, we knew exactly what to do. And that’s why we suggested going all in with our Digital PR backlink service.
Tip: Here’s the detail about how we do Digital PR Backlinks
ICP
When executing the campaign, our goal was clear and simple—A quick result in a targeted niche, backlinks from high DR sites, and increased brand awareness throughout Canada.
We followed these steps to achieve this Digital PR campaign success:
Ideation
In this phase, we researched to decide a high quality, link-worthy content that can pick interest from top publishers in Canada. Of course, we kept the content relevancy in check to align with the blog’s brand value.
We had to serve both ways, seeking prominence with effective execution. And it was not easy.
After rigorous research and brainstorming, our content marketing wizards showed magic.
We calculated what content would captivate Canadian journalists in similar fields and compel them to give backlinks.
Finally, we found an idea! We wrote on “The 10 Most Affordable Places to Live in Canada”.
How we delved into research in executing this content is more exciting than the idea itself!
So, don’t stop reading what awaits you!
Content Creation
Decoding the strategy:
After we fixed a plan, we started our content crafting journey, and the key step here was research. Before diving into our research process, let’s see what values we planned to provide the readers and publishers.
We decided on two sets of information or research falling under the highly-valued content category.
- Top 10 Affordable Places in Canada.
- Top 10 Cheapest and Expensive Cities in Canada.
We merged them both into a single content to make it more appealing.
Source of Data:
Now, to come up with extensive analysis, we required data.
And where to find them?
When sourcing our data, we kept these in mind:
- The overall strategy of the campaign.
- Authenticity and trustworthiness of the source.
- Time-relevant information.
For ‘Places,’ we analyzed data from provinces sourced from government websites.
For ‘Cities,’ we set New York as the optimum affordable city. Then in comparison to that, we prepared our metric—Affordability Index***.***
From Data to Content: We scrapped the Annual income and expense data from trustworthy Canadian government sources. The data included—
- Median After-Tax Income
- Annual Household Spending (Excluding Investment and Government Spending)
We calculated the income-to-expense ratio from the income and expense data, which we used to rank 10 provinces through comparative analysis.
Then we scrapped more data on the Cost of Living from NUMBEO for the current year to prepare the affordability index.
Using this index, we ranked 26 Canadian cities based on how cheap or expensive they are.
This is how our content marketing team researched, prepared, and published this outstanding report.
Sadly, I cannot have the link to read it— (but you can get screenshots!)
The research-driven table we prepared for our client.
Want the same to be done for you?
Book a call with me to find out what custom offers await you!
How we crafted our content for each affordable city in Canada.
PR Outreach
Armed with our powerful content, we set off to reach Canadian journalists.
We built a dream list of relevant media professionals, each eager to discover the gem we had to offer. And our expert outreach team pitched the report.
And the result? A thrilling 12+ journalists leaped to cover our content, showering us links and love!
Sujan Sarkar is one of the co-founders of OneLittleWeb. He leads the agency with over a decade of experience.
In 2018, he founded OneLittleWeb, driven by a vision to fill a void in the industry, providing top-quality SEO and backlink services.
His impressive track record includes crafting over 25,000 backlinks for more than 1100 clients, generating over 1 billion in traffic. This has earned him a significant presence in the SEO realm.
He successfully leads a dedicated team of 65+ SEO professionals, focused on helping SaaS and Enterprises scale their organic traffic.
Sujan firmly believes that the best backlinks are not paid for but earned through high-quality content and strategic relationships.
Every day, he works tirelessly to position your business at the forefront of your customers’ minds, striving to elevate your brand’s visibility and authority.
His daily inspiration centers around securing client features on top-tier publications like Forbes, MSN, BBC, Yahoo, and many more. He leverages the right SEO strategies to achieve this mission.
