Ulta Affiliate Program: The Ultimate Beauty Affiliate Guide

Ulta Affiliate Program

Got leads on various beauty products affiliate programs but not sure which one to try out? Ulta affiliate programs could be your thing. Read on to discover the pros and cons. 

What is Ulta Beauty?

Formed almost three decades back, Ulta Beauty is an American chain of beauty products that promises “All things beauty, all in one place”.

They are the largest retailer of beauty products in the USA with both online and physical stores present in 1200 locations across 50 states. 

The mission of Ulta Beauty is to make the fun of beauty accessible to all. 

A product portfolio consisting of 20,000 products from 500 brands in the categories of makeup, skincare, haircare, fragrance, and salon services. 

Besides brands like bareMinerals, Too Faced, Benefits Cosmetics, and more, you will also get Ulta Beauty’s house brand.

Ulta Beauty homepage
Image Credit: Ulta Beauty

Why You Should Join Ulta Affiliate Program

If you want to test the waters in the world of beauty products affiliate programs, it’s best to start with a brand that commands a wide product portfolio. 


Because you have a greater chance of promoting a whole range of Ulta beauty brands to a diverse audience. And that increases the possibility of earning more commissions.

Moreover, you can promote different brands across a spectrum of price ranges to target average and premium customers. 

As with any personal care product, once a customer finds the right one, they stick to it. Therefore, the repeat customers increase your affiliate income as they place reorders. 

A 2% commission rate may sound like a lucrative offer but if you can drive volume sales, you can make a good passive income. 

A cookie duration of 30 days provides a wide window of opportunity to push multiple beauty products to multiple leads and turn them into sales. 

Besides, as part of the Ulta affiliate program, you will qualify for affiliate special promos, BOGOs, exclusive gifts on qualified sales, and online coupon codes. 

To help with the promotion of Ulta beauty brands, as an affiliate, you will have access to promotional banners that you can place on your website. 

How to Become an Ulta Affiliate

To join the Ulta affiliate program, just fill out an online registration form. Voila!

Ulta Affiliate Program online registration form
Image Credit: Impact

How to Promote Ulta Beauty Products: Top Tips for Ulta Affiliates

There are several ways to promote Ulta beauty products and become a successful affiliate. 

1. Blogs.

Plant affiliate banners and links if you have a beauty blog. Promote your blog with the links in your social media accounts for maximum coverage. 

2. Reviews. 

Publish your reviews on Ulta beauty brands on your website and invite others to add to the reviews as well. 

This will create a community to whom you can promote the Ulta beauty affiliate links. 

3. Videos. 

If you’re regularly into making TikTok or YouTube videos like makeup tutorials, skin care product reviews, etc. you can add the affiliate links in the video descriptions to promote Ulta beauty products. 

4. Social Media.

Any beauty influencer has a big fan following on social media. If you’re one of them, you can share Ulta affiliate links with your subscribers through your profile. 

5. Newsletters. 

As an established beauty blogger, you probably have plenty of subscribers who want to receive your posts and newsletters. Insert the Ulta affiliate links in these newsletters to increase the chances of getting sales. 

A good starting point is checking the top-selling Ulta products so that you can focus on them. Then it becomes less difficult to convince customers to buy these. 

Suggested Keywords For Ulta Affiliates

Not all makeup affiliate programs give you a clear direction of the keywords you should use to promote their products. 

However, Ulta recommends its affiliates to use the following keywords:

  • Skincare
  • Haircare
  • Bath and body
  • Makeup
  • Cosmetics
  • Fragrance
  • bareMinerals 
  • Smashbox Cosmetics

Needless to say, these keywords are extremely tough to rank on. 

Therefore, you should target long-tailed keywords containing these words. 

Check answerthepublic.com for a list of topics you can create with these keywords. For example, this is what churns out when you type in bareMinerals in Answer The Public website. 

answerthepublic.com results on bareMinerals search
Image Credit: Answer The Public

This gives you a comprehensive idea of what to discuss on your blog posts to rank high for long-tailed keywords containing the main keyword of bareMinerals. 

Pros and Cons of Ulta Affiliate Program

Let’s recap the pros and cons of the Ulta affiliate program to help you come to a decision. 

20,000 products from 500 brands. 2% sales commission.
Online and physical locations all across the USA.
5 major categories including salon services. 
Repeat customers. 
A wide spectrum of price ranges for huge flexibility. 
30-day cookie life. 
Special offers for affiliates.
Free shipping offers. 

Final Words

The pros outweigh the cons of joining the Ulta affiliate program. 

Therefore, anyone with an established beauty blog or website, plenty of traffic, a few truckloads of subscribers, and gazillions of fans on social media should consider joining the affiliate program of one of the forerunners in the beauty industry in the US – Ulta. 

Although the commission rate is low at only 2%, there are plenty of products and brands that you can leverage to drive volume sales.

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