Top SEO Software for Agencies to Maximize Efficiency [2022 Update]

seo software for agencies

Had enough manual operations and barely got your marketing agency to reach break-even? Here goes a list of the best SEO software for agencies to get you back on track and start making profits and gain more clients. 

A digital marketing agency has various responsibilities – SEO audits, keyword search, content creation and marketing, team and client management, timely reporting, tracking, and analyzing results. 

Managing all these tasks concurrently is daunting. That’s why SEO software for agencies exists to streamline workflows and automate operations. This saves time, increases team productivity, keeps clients happy, and gets you more clients. 

Let’s delve deeper to discover the top SEO reporting software out there.

Benefits of Using SEO Software for Agencies

So why should you take the help of SEO software you may ask. Well, the following gives you a glance at the benefits of using it. 

1. Streamlines Workflows

If you use SEO software, tasks like keyword searches, generating topic ideas, writing content, building backlinks, client reporting, and others become streamlined. 

This saves time and frees up resources for more important jobs, thereby, increasing efficiency. 

2. Eases Number Crunching

KPIs are all number-related. Analyzing organic traffic, dwell time, bounce rate, unique visits, leads, conversions, and other metrics measure the result of the SEO activities.

Would you rather do these manually and get crushed by an avalanche of numbers?

With software for conducting and measuring all SEO activities, number-crunching becomes a more manageable task that gives you accuracy within a shorter time. 

3. Addresses Unique Needs

All clients don’t have the same requirements. For example, if your client wants your SEO agency to write optimized content for them, you don’t need to use the whole suite of SEO software. 

Therefore, SEO software helps you to address specific client needs without spending unnecessarily. 

How to Select the Best SEO Agency Software

Before committing resources to a particular SEO reporting software, you should consider the following factors:

1. Free Trial Period

A template with the text Try for Free

Without trying and testing the software for SEO agencies, it’s difficult to settle on one. Therefore, look for software that allows you to play with it before finalizing your decision. 

2. Range of Functions

Wide Range of Functions

Depending on which area of SEO your agency specializes in, choose an apt software. Refer to the list of the key areas mentioned in the next section and then go for the software. 

Some functions are sure to overlap between software but as long as you have everything you need, you should be good to go. Just remember it’s better to have more functions in your repertoire rather than fewer. 

3. Cost

A red price tag with the cost
Image Credit: Pixabay

Cost is a major factor in the buying decision. The costliest SEO software may not necessarily be the best. Try to get every bang for the buck by picking those SEO tools that fit your needs and your budget. 

Think along the lines of software cost versus going without it for the same task. If there’s a drastic saving in time and resources, then it’s justified. 

  • Format
laptop computer on glass-top table
Image Credit: Unsplash

When you’re working for an SEO agency, you want your dashboard, reports, and analytics in a format that will tell your client the whole story at a glance. 

Therefore, choose an SEO reporting software that makes it easy to understand the metrics without your having to spend extra time trying to wrap your head around what’s shown on the dashboard. 

  • Customer Reviews
Criticism, Write A Review, Review, Star, Hand, Finger
Image Credit: Pixabay

These always offer valuable insights into any product or service. Refer to the customer reviews for SEO software on G2 or Capterra to understand which ones work for you. 

  • New Features
Update, Upgrade, To Update, Renew, To Enhance
Image Credit: Pixabay

The world of SEO and digital marketing is constantly changing with updated algorithms. Make sure that the SEO software of your choice keeps abreast of these developments and offers newer and sleeker solutions. 

The Key Areas Where SEO Agencies Need Software

The following are the main areas where SEO agency software is needed:

  • Keyword Research
  • Keyword Rank Tracking
  • Competitive Analysis
  • Content Creation, Management, and Marketing
  • Local SEO
  • Technical SEO
  • Outreach Campaigns and Backlink Building Management  
  • Social Media Marketing and Management 
  • Team Collaboration and Project Management
  • Client Communication and Proposals
  • Analytics and KPI tracking
  • HR, Accounting, and Payment

Top 20 SEO Software for Agencies

In this post, we will share the best SEO software for agencies as per the twelve key areas mentioned earlier. But first, we will cover the all-in-one SEO platforms that provide 360-degree support to digital marketing agencies. 

  1. Ahrefs
 Ahrefs homepage showing brand promise text

Ahrefs offers an arsenal of tools that cover the whole gamut of SEO and take your website from position nowhere to everywhere. 

Ahref’s Keywords Explorer operates on the largest vendor database of search queries. With more than 7 billion keywords that are regularly updated, the platform offers endless keyword ideas. It supports up to 10K keywords at one go.

Ahrefs Rank Tracker tracks your keyword ranking across 170 countries and competition URLs categorized by mobile and desktop search. Graphs of visibility, position slabs, and average position and traffic show you at a glance where your keywords are. 

Ahrefs Site Explorer is a comprehensive tool to see what your client’s competition is doing that you are not. It gives you all the data and analysis to bring you at par and even surpass your competition. 

The backlink profile section breaks down the backlinks of your client’s competitors in minutes with its lightning-fast backlink crawler and its reservoir of over 14 trillion live backlinks. 

Ahrefs Site Audit scours all the pages on your website to generate a detailed report of all the crawl issues on the pages, the overall SEO score, red alert on specific pages, and how to fix them all. 

Pricing:

  • Lite version at $7 for 7 days and $99 per month.
  • Standard version at $7 for 7 days and $179/month. 
  • Advanced version for $399/month.
  • Agency version for $999/month. 
  1. SEMrush 
SEMrush keyword overview

SEMrush has a whole host of essential SEO tools that digital marketing agencies of all sizes can leverage. 

Keyword Overview shows you 

  • the search volume on both local and global levels 
  • keyword difficulty score
  • cost per click amount 
  • trend analysis of the keyword 
  • related keywords
  • keyword variations to help you target low-competition keywords to rank on
  • the volume of the most asked keyword-related questions
  • the keyword ad history to spot seasonalities, and 
  • the ads with the highest ROI so that you can tweak your ad copy and bidding strategy. 

Organic Research tool checks the keywords your competing websites are ranking on across device types. It also measures their organic traffic for particular keywords against yours. 

Keyword Magic Tool has a 20-billion strong keyword database. It allows you to do a deep analysis of each keyword so that you select only the long-tail ones that you can rank on. 

A 12-month keyword trend reveals search insights. The featured snippets on the keyword search help you see what kind of content make it to the #0 position. Plus, the related keywords give you multiple topic ideas. 

Keyword Gap gives an in-depth analysis of the keywords of your top 5 competing sites to reveal both the unique and common keywords. Plus, it measures your SEO and SEM efforts by adding filters to the keywords – organic, paid, PLA keywords – to make sense of what makes the right mix. 

Keyword Manager is a paid tool that collects keywords and shows you their latest metrics, keyword traffic potential, and saves keywords from various regions in one place. You get the added benefit of downloading these keywords to Excel or CSV format. 

The Site Audit tool conducts a deep analysis in minutes to unveil more than 130 technical SEO glitches on each web page so that you can fix them. With the Log File Analyzer, get a detailed view of your website access logs. It helps you to understand how Google spiders are interacting with your website. 

Pricing:

  • Pro at $119.95/month.
  • Guru at $229.95/month. 
  • Business at $449.95/month. 
  1. Moz 
Moz homepage showing short descriptions of its SEO tools.

Moz is one of the leading all-in-one SEO platforms that has a wide range of SEO tools that include keyword research, rank tracking, site audits, and backlink analysis products. 

Keyword Explorer helps you discover seed and related keywords to enrich your content. It also shows you the results for these keywords on SERPs and offers a thorough keyword analysis. This is a free tool. 

With Moz Rank Tracking, keep track of the keywords both your and your competitors’ sites are ranking on. Keywords keep changing their ranking position so you should know where you are versus your competition to prevent your webpage from falling behind. 

Under the Moz Pro product portfolio, this tool comes at a 30-day free trial period with a paid version after the trial. 

Moz Domain Analysis reveals reveal rich insights into which keywords your competition are ranking on, their domain authority score, spam score, and the number of backlinks. This tool also shows the top questions box to reveal related keywords your competition has used. This tool costs no money. 

Moz Local ensures both visitors and search engines discover your business and appear on local search results. 

The software also helps you manage your local listings by instantly addressing all customer feedback, providing immediate alerts when your business gets a new review, and creating trend reports of keywords customers use and how they are emotionally attached (or not) to your brand. 

Pricing: Lite at $14/month, Preferred at $20/month, and Elite at $33/month. 

Moz’s Link Explorer tool analyzes your client’s root domain in seconds to give you a full picture of the number of linking domains, the number of inbound links, how the linking domains on your site have increased or decreased over time, and many other key metrics to guide you to the right backlinking activities. This tool is free of cost.

  1. Majestic

Majestic provides world-class data on backlinks to help your site stand above the rest. Its Trust Flow metrics represent the quality of the links whereas the Citation Flow refers to the link quantity. 

Similarly, the visibility flow helps you discover links with high trust flow and of editorial nature. Topical trust flow measures the topic relevance of a page for more than 800 categories. 

The Site Explorer Preview shows the citation flow, trust flow, the number of referring domains and external links, the top backlinks on competitor sites, crawled URLs, link profile, and many other metrics to indicate the general site health and gaps to work on. 

With Majestic Million, you can see the top one million websites with referring subnets. You can add filters to download these reports by applying various categories and countries. 

The Majestic Plugins allow your browser to integrate with it so that you can see a host of features of the website showing on the browser. These features include the number of backlinks to the domain and the page, the strength and quality of the links, their trust flow score, a timeline of how the pages acquired the links, and the link profiles. 

Pricing: Lite at $49.99/month, pro at $99.99/month, and full API at $399.99/month. 

Keyword Research

Keyword search is the first step of any SEO strategy. You should know which keywords customers use, their search volume per month, and which keywords your competition is ranking on. The following keyword research tools help you in this process. 

  1. Google Keyword Planner

Overview:

A free tool from Google to help you land on the right keywords for your advertising campaigns. 

Besides, you get to see the average range of monthly search volume for any country, CPC, keyword ideas, add suggested keywords to expand the search scope, and a high, medium, or low indication of keyword competitiveness.

You need to have an account to use this tool. Plus, it won’t show you all the long-tail keywords to keep the CPC high on specific keywords. 

Key Features and Benefits:

  • Keyword suggestions to make your content more natural with no keyword stuffing. 
  • The estimated monthly search average for your keyword gives you a hint about the feasibility of writing on this topic. 
  • The average cost of the paid ads is a metric to show you how willing publishers are to pay to have this keyword rank high on SERPs. 

Pricing:

Free of cost. 

  1. Keyword Tool

Overview:

Keyword Tool is another search platform with a difference. It uses Google Autocomplete and Google Suggest to share long-tail keywords within seconds. 

The suggested long-tail keywords are presented in a way that’s easy to understand and rank high on. 

The free version of Keyword Tool generates as many as 750 keywords in a jiffy. 

It works in 83 languages and 192 supported domains to give you the best keyword search results. 

Key Features and Benefits:

  • Has access to Google Autocomplete to serve the most relevant and long-tail keyword search results. 
  • Keyword Tool gives 99.99% accuracy, which makes it one of the most dependable keyword research tools. 

Pricing:

  • Free version
  • Pro Basic at $69/month. 
  • Pro Plus at $75/month.
  • Pro Business at $159/month.
  1. Ubersuggest Keyword Analyzer

Overview:

A clean dashboard shows you the search volume by desktop and mobile, ranking difficulty score, paid difficulty score, cost per click amount, the domain authority, and the number of backlinks on the average web page on the first page of SERP, organic versus paid versus no clicks on selected keywords, and many other metrics. 

Key Features and Benefits:

  • Historical search to show the times when the keyword search increases or decreases so that you can promote your content accordingly. 
  • The age range of searchers to help you target your content to the right audience. 
  • A list of keyword ideas to make your content more semantic. 

Pricing:

  • 7-day free trial version.
  • Individual at $12/month. 
  • Business at $20/month.
  • Enterprise/Agency at $40/month. 
  1. KWFinder by Mangools

Overview:

KWFinder by Mangools reveals low-competition and high-volume keyword search results that you can rank on. 

It has over 2.5 billion related keywords database that is growing monthly by 20 million. 100 million competitor keywords are regularly checked for changes. It also supports about 52k locations all over the world. 

Key Features and Benefits:

  • Shows long-tail keywords for easy ranking, keyword difficulty score, and related keywords and questions from Google Autocomplete for a comprehensive strategy.
  • Reveals which keywords the competition is ranking for so that you can target the same. 
  • Shows monthly search volumes with trends. 

Pricing:

  • Mangools Basic at $29.90/month. 
  • Mangools Premium at $39.90/month. 
  • Mangools Agency at $79.90/month. 

Keyword Rank Tracking

After ranking for keywords, it’s essential to track their progress over time. Keywords have seasonality. Know which keywords to rank for and when to optimize your content for a higher ranking. 

  1. AgencyAnalytics Rank Tracker

Overview:

AgencyAnalytics Rank Tracker offers rankings across multiple Google and other search engine platforms categorized by desktop and mobile search. With global and local ranking reports, make a robust plan for ranking your keywords. 

Key Features and Benefits:

  • Keywords are updated daily to give you more precision in campaign planning with regular ranking reports shared. 
  • Clients working in different locations and different languages can be served with customized ranking reports, even for a single campaign. 
  • In-depth analysis of competitor backlinks, domain authority, page authority, and ranked keywords are provided for a better strategy. 

Pricing:

  • 14-day trial period. 
  • Freelancer at $49/month. 
  • Agency at $149/month. 
  • Enterprise at $399/month. 
  1. ClickFlow
seo software for agencies

Overview:

Rank tracking and featured snippets tracking services are offered by ClickFlow so that you can track the keyword ranking and also monitor if these keywords are losing or gaining in the featured snippets section of SERPs. 

Key Features and Benefits:

  • Gives you more control over keywords.
  • Clear and timely reporting helps you to be accountable to your team. 
  • Saves your time by doing the chunk of tracking and reporting for you. 

Pricing:

  • Starter at $109/month with a $1 trial starter option.
  • Price on request for the Professional pack. 
  1. SE Ranking

Overview:

SE Ranking lets you track keyword rankings on multiple platforms – Google, Bing, YouTube, and Yahoo. 

Key Features and Benefits:

  • Keyword rankings are shown for all types of devices and all locations. 
  • Besides organic rankings, the tool for SEO agencies also provides ad positions, featured snippet rankings, and Google Maps search results for a tighter strategy. 
  • Keyword visibility scores for your and your competitor websites to improve your campaigns and strategy. 

Pricing:

  • 250 keywords rank tracker with the Essential package at $31.20/month. 
  • 1,000 keywords rank tracker with the Pro package at $71.20/month. 
  • 2,500 keywords rank tracker with the Business package at $151/month. 

Competitive Analysis

Knowing which keywords your competitors are ranking on is not enough. For your business to succeed, you should use SEO tools to unveil your competitors’ page authority, domain authority, keyword gap, backlink profiles, organic versus paid traffic number, how much they spend on ads, and other metrics. 

  1. Ubersuggest Domain Overview

Overview:

Discover which keywords your competitors are ranking high on, how many keywords they are paying for, the cost of paid ads, total traffic, and more to help you craft a strategy that gives you the edge. 

Key Features and Benefits:

  • A thorough domain overview of your competition website can unveil which keywords you are missing out on, what kind of budgets are used to pay for ranked keywords, the traffic number that you can also achieve, and why your competition is strongly visible on social media.
  • Find out what type of content your competitors are scoring on so that you can also rank on similar content. 
  1. SE Ranking 

Overview:

To get a holistic view of your competition keywords and their organic and paid strategies, SE Ranking gives you an edge over other tools. 

Key Features and Benefits:

  • Key competitor metrics include organic traffic, paid traffic, the total cost of traffic, and the number of keywords paid or organic. These numbers show the website performance of your client’s website to get an overview of room for improvement areas. 
  • In-depth insights into cost per keyword, changes in ranking, keyword difficulty, new keywords, and CPC to hone your strategy. 
  • Take advantage of the Page Trust score that gives numbers to websites based on many factors, most important of which are the backlinks and external links. 

Pricing:

  • Essential package with 20 domains checks per day for $39/month. 
  • Pro package with 100 domain checks per day for $89/month.
  • Business package with 300 domain checks per day for $189/month. 

Content Creation, Management, and Marketing 

After thorough keyword research and competition analysis, it’s time to create content. Your content should be consistent and managed and marketed to keep old customers and get new ones. 

  1. Textmetrics 

Overview:

Textmetrics uses augmented technology to help you create content that is optimized for search engines and 100% targeted at the specific audience. 

Key Features and Benefits:

  • Algorithms monitor the quality of the content and guides you to write the best content with its suggestions. 
  • Any written content can have assistance from Textmetrics, be it job descriptions, marketing communications, or website content. 
  • A consistent tone is ensured to maximize adherence to standards and tailored to appeal to the target audience. 

Pricing:

  • 7-day free trial. 
  • Pricing upon request. 
  1. MarketMuse

Overview:

AI-driven platform to help writers research and write optimized content. 

Key Features and Benefits:

  • Saves your time by researching keywords, generating content briefs, helping you write the best content, and optimizing it for search engines. 
  • A real-time text editor monitors your content and scores it for improvement. 
  • Suggested internal and external links for SEO ranking. 

Pricing:

  • Standard at $149/month. 
  • Premium at $199/month.
  1. Clearscope 

Overview:

Clearscope promises to drive more traffic to your site as it uses artificial intelligence to help you create content that scores high on the ranking scale. 

Key Features and Benefits:

  • Helps you craft content that drives traffic, is highly relevant, shareable, clickable, and readable. 
  • Shows you the content grade, readability score, total word count, and the most important keywords to be used in the content editor. 
  • Easily integrates with WordPress and Google Docs for convenience. 

Pricing:

  • Essentials at $170/month. 
  • Professional at $350/month. 
  • Business package at custom pricing.
  1. Dashword 

Overview:

Dashword helps content crafters come up with high-quality content that’s guaranteed to drive organic traffic. 

Key Features and Benefits:

  • Provides a comprehensive list of topics to be featured in your content. 
  • Shares instant feedback to help improve and surpass high-ranking content.
  • The FAQs section suggests those questions that need to be addressed in the content to make it more relevant. 

Pricing:

  • Hobby at $25/month. 
  • Professional at $99/month. 
  1. Contently 

Overview:

Contently promises faster and better content creation from a wide network of 160,000+ experts spread all over the world. 

Key Features and Benefits:

  • It formulates a top-notch content strategy for you, complete with relevant topics, formats, and channels along with the right tone and voice to appeal to the target audience. 
  • 160,000+ writers, filmmakers, designers, and editors from frontline publishing houses create your dream content to reach new heights in ranking. 
  • The Analytics Suite gives a breakdown of your ROI for every dollar spent. 

Pricing:

  • $1,000/month including a content manager. 
  1. Kapost 

Overview:

Content planning, optimization, publishing, and management – Upland Kapost makes it all possible from a single platform. It plans and creates content that’s consistent and gels with the buyer persona and buying stage.

Key Features and Benefits:

  • Easy team collaboration and sharing of calendars across channels to save time. 
  • Streamlined workflow templates for more efficiency.
  • Topic suggestions and content creation as per business strategy, buyer persona, and sales funnel stage. 

Pricing:

  • $3,500/month. 
  1. ClearVoice

Overview:

A network of more than 25,000 freelancers makes ClearVoice a content platform that can produce expert content created by designers, editors, writers, SEO specialists, producers, and strategists.

Key Features and Benefits:

  • Content by experts to make it relevant and high on authority. 
  • High traffic ensured with the right content to increase ranking. 

Pricing:

  • Customized pricing upon request. 

Local SEO

What good is your content if it doesn’t show up on local search? Your business has a location and it should be listed on local directories, Google My Business listings, and should be visible when searching on Facebook. 

These local SEO software for agencies will turn the needle for your clients. 

  1. Whitespark 

Overview:

Whitespark offers a wide range of tools and services so that your client’s business gets increased traffic and higher rankings and be on the road to quick customer wins. 

Key Features and Benefits:

  • Track your business listings across local packs, organic searches, Google maps, and search engines to assess your local SEO position with Local Rank Tracker.
  • Increase customer engagement with more reviews and feedback with Reputation Builder. 
  • Track where your competitors are through the Local Citations Finder and ensure your business doesn’t lose out on key citations. 

Pricing:

  • Starter pack for free. 
  • Small Business at $20/month. 
  • Specialist at $30/month. 
  • Agency at $40/month. 
  • Enterprise at $100/month. 
  1. BrightLocal

Overview:

With BrightLocal as one of the main SEO software for agencies, you don’t need to worry about your client’s online presence. It ensures your client’s business shows up on the local search, attracts more leads, makes more conversions, manages its reputation flawlessly, and generates more traffic for a higher ranking. 

Key Features and Benefits:

  • Local search rank checker to scan city and postal codes and uncover local search volumes so that your business knows which keywords to target.
  • The local search grid reveals the business’s local visibility online, identifies gaps of competitors, shows spam on your Google business profile, and shares an average map rank metric to signal highs and lows in local listings. 
  • Local search and Google My Business audits give a comparison with competition, analyze more than 300 data in minutes, and provide your clients with white-label reports to get more business on board. 

Pricing:

  • 14-day free trial. 
  • Just Reviews at $8/month. 
  • SEO Pro at $79/month. 
  • Multi Business at $49/month. 
  • Single Business at $29/month. 
  1. Grade.us

Overview:

Grade.us helps businesses get more customer reviews, track them, and share them for higher traffic and more effective SEO results. 

Key Features and Benefits:

  • Tracks all the sites where customer reviews matter and market the relevant ones to spread the good word about your business. 
  • All the reviews from Yelp, Google, Facebook, and BBB are shared on one platform so that customers don’t have to scan the Net for reviews. 
  • Response management helps to respond to customer reviews timely and highlight the top ones. 

Pricing:

  • 14-day free trial. 
  • Solo at $110/month. 
  • Professional at $180/month. 
  • Agency at $400/month. 
  • Partner at $2,500/month. 
  1. BirdEye

Overview:

A reputation management and marketing platform that generates reviews, monitors them to convert leads into customers, gets relevant referrals, and conducts surveys to collect more reviews and feedback. 

BirdEye promises a 450% increase in traffic, 350% more reviews on Google, and 20% more leads per month. 

Key Features and Benefits:

  • Ensures precise Google My Business profile information so that your business appears on local search. 
  • Creates referrals from the customer pool to grow your business. 
  • Ensures customer queries and feedback are promptly answered through multiple chatting platforms to generate higher lead conversions. 

Pricing:

  • Upon request. 

Technical SEO

Technical SEO makes sure all the pages on your client’s site are at the top of the game with no broken links, missing images, no slow page loads, and a whole lot of other issues. These technical errors can be identified and solved with the following software. 

  1. WooRank Site Crawl

Overview:

WooRank Site Crawl is a powerful technical SEO tool that crawls thousands of pages on your website to give you actionable results to increase page ranking. 

Key Features and Benefits:

  • Grouped and filtered results to make sense of crawl results in an organized way. 
  • High-priority issues are highlighted so that you know where to start for immediate improvements. 
  • Web crawls can be scheduled to take into account new content and pages for updated reports. 

Pricing:

  • Pro at $79.99/month. 
  • Premium at $199.99/month.
  • Enterprise pricing upon request. 
  1. Google Search Console

Overview:

Google Search Console has a number of free tools that help you detect crawl issues. The platform enables you to submit sitemaps so that the bots can understand the structure and content of your website better. Plus, you can get alerts on technical SEO problems that prevent your page from being discovered and indexed. 

Key Features and Benefits:

  • Inspects specific URLs from the website to show crawl index, if it’s mobile-friendly, and if there are any issues with navigation from the landing page.
  • Helps you submit sitemaps. 
  • Shares a graphical presentation of valid coverage with page errors and warnings so that you can fix them and score better on technical SEO. 
  1. Screaming Frog SEO Spider

Overview:

Screaming Frog SEO Spider provides in-depth crawl analysis and is used as SEO software by many agencies. The tool is efficient as it can crawl across many pages on both small and large websites. The reports from the software are all real-time, thereby helping you to address immediate issues on the site and rank higher. 

Key Features and Benefits:

  • It allows you to find broken links and server issues and bulk export them for fixing.  
  • Finds duplicate content on the website and analyzes page titles and meta descriptions to help you improve them for better crawlability and CTRs. 
  • Enables you to form XML and image XML sitemaps easily. 

Pricing:

  • Free version with 500 URLs crawl limit.
  • Paid version with unlimited crawls at £149 per year. 
  1. Sitebulb

Overview:

Sitebulb crawls hundreds of web pages on your client’s site. With a step-by-step actionable guide from investigation to reporting, Sitebulb makes technical SEO an organized process that leads to error-free web pages with better ranking potential. 

Key Features and Benefits:

  • Crawls thousands of pages in a short time to help you discover all the page warnings and issues. 
  • Auto-checking and prioritization of more than 300 SEO issues. 
  • Facilitates clear communication with clients with clean dashboards and reports. 

Pricing:

  • 14-day free trial. 
  • Lite version with 10,000 URLs per audit at £10 + VAT. 
  • Pro version with 50,000 URLs per audit at £25 + VAT. 
  1. AgencyAnalytics Site Audit Tool

Overview:

AgencyAnalytics Site Audit Tool runs through your website super fast to detect technical SEO issues that are holding your website from ranking. 

Key Features and Benefits:

  • Multiple client sites crawling to check more than 40 on-page SEO issues to save your time. 
  • Get a complete picture of your site’s SEO health by scheduling regular crawls that will help keep your client updated. 
  • The most critical issues plaguing your website are reported as per their order of prioritization so that you can address them immediately to help the website rank. 

Outreach Campaigns and Backlink Building Management

Backlinks are what will raise the authority and expertise ranks for your pages and raise them high on SERP ranking. However, it’s not easy to reach out to the right influencers and earn a backlink from them. That’s why the following SEO software for agencies is there to help you in successful backlinking. 

  1. Link Assistant

Overview:

LinkAssistant crawls 7.1 billion pages daily to find the right backlinking opportunities for your client. Thousands of link-building suggestions from this tool can help you build a solid backlinking strategy for your client’s website to reach a higher SERP position. 

Key Features and Benefits:

  • Link suggestions are made according to your strategy, be it guest posting or giveaways. 
  • The Competitor Backlinks module presents you with thousands of relevant backlinking opportunities so that you don’t waste time looking up the links that are not for your site. 
  • With the quality of every suggested backlink, you can prioritize and decide which ones to target first in just one click. 

Pricing:

  • Professional at $299/year. 
  • Enterprise at $699/year. 
  1. BuzzSumo

Overview:

From the sea of influencers, BuzzSumo helps you to pinpoint only those with real value so that your content gets the backlinks that matter. 

Key Features and Benefits:

  • Powerful search tools to identify the influencers that best fit your brand and have high engagement and authority. 
  • 500,000-strong journalist database with strong profiles that match your website niche. 
  • Influencer alert sets you up to respond first to published content.

Pricing:

  • Free with 10 free searches/month. 
  • Pro with a 30-day free trial at $99/month. 
  • Plus with a 30-day free trial at $179/month.
  • Large with a 30-day free trial at $299/month.
  1. Hunter

Overview:

Hunter is an email-finding tool that lets you find out thousands of email addresses from any website domain just by typing in the domain address. 

Key Features and Benefits:

  • Hunter is trusted by more than 3 million professionals for accurate email addresses to build backlinks. 
  • You can get access to 100 million email addresses and sift the ones you want by applying filters.
  • With the Email Verifier, you can be sure you are not sending emails that will never get a response. 

Pricing:

  • Free package with 25 searches per month. 
  • Starter at $49/month. 
  • Growth at $99/month. 
  • Pro at $199/month. 
  • Enterprise at $399/month. 
  1. NinjaOutreach

Overview:

NinjaOutreach enables you to craft targeted outreach campaigns that will bring you the best bang for the buck. They have the tools and technology to get the right influencers who can bridge your business with the right audience. 

Key Features and Benefits:

  • Just typing your keywords will unveil millions of social media and business profiles with email addresses for a successful backlinking strategy. 
  • Built-in CRM to consolidate all your influencer marketing campaigns and backlinking efforts from one place for convenience and easy tracking. 

Pricing:

  • Flex at $155/month. 
  • Pro at $259/month. 
  1. Mailshake

Overview:

From reaching out to influencers to verifying email addresses and generating actionable reports, Mailshake gives the complete package so that your client can get as many authoritative backlinks as needed to improve their website ranking. 

Key Features and Benefits:

  • Email templates and an automated outreach process saves your time as you can send out multiple emails to many prospects from one software. 
  • A bunch of robust analytical tools tracks the response of each email sent so that you know which ones contribute to achieving your outreach campaign targets. 
  • Conduct the flow of outreach activities smoothly by incorporating multiple social media channels to maximize reach and response. 

Pricing:

  • Email Outreach at $44/month. 

Social Media Marketing and Management

Social media is where all the action is these days. Therefore, every brand should be present here to create brand awareness, generate leads, and convert leads into customers. 

The following social media marketing and management platforms should help you do so. 

  1. Awario 

Overview:

Never miss an unmentioned or mentioned link or a hashtag that refers to your brand. Awario scans more than 100 million blogs, forums, social media, and other online platforms to spot your business mentions. 

Key Features and Benefits:

  • Real-time alerts from all parts of the world enable you to respond to comments instantly. 
  • Data-driven reports to help you improve your social media strategy and prepare you for the future.
  • Easily find brand influencers to reach out to for building backlinks. 

Pricing:

  • 7-day free trial. 
  • Pricing upon request as per plan. 
  1. Sendible 

Overview:

Sendible provides seamless integration with the leading social media platforms. It streamlines the processes of post scheduling, workflow management, community management, and reporting to make the whole thing a breeze. 

Key Features and Benefits:

  • Tailored content with easy customization tools and optimized images. Preview how each content would look on social media platforms to maximize engagement and ranking. 
  • A single platform for efficient client and team collaboration for quick revisions and approvals. 
  • Reports that highlight the most engaging content and that can be customized and scheduled for auto-sharing. 

Pricing:

  • 14-day free trial. 
  • Creator at $29/month. 
  • Traction at $89/month. 
  • Scale at $199/month. 
  • Expansion at $399/month. 
  1. SproutSocial 

Overview:

SproutSocial is an SEO software for agencies that manages the social media side of the client’s business and enables the easy execution of an online marketing strategy. 

Key Features and Benefits:

  • Provides the latest trends and insights from social media data to guide the brand in the right direction. 
  • One inbox takes care of social media tracking and responding at the right time. 
  • Content planning, organizing, scheduling, and publishing across multiple social media platforms. 

Pricing:

  • 30-day free trial. 
  • Standard at $89/user/month. 
  • Professional at $149/user/month. 
  • Advanced at $249/user/month. 

Team Collaboration and Project Management

Plenty of hard research and data crunching go on behind the scenes in all SEO agencies. 

Every person in a project has a role to play with a deadline and therefore, project management becomes a headache if everyone is not on the same page. 

The following are some of the best SEO software for marketing agencies. 

  1. Slack 

Overview:

Real-time communication, file sharing, updates, and feedback all happen on a single online platform with Slack. 

Key Features and Benefits:

  • Separate channels to keep work communication within concerned teams only. 
  • Slack Connect helps you connect with teams in other organizations for smoother collaboration. 
  • Video and voice calls enable communication for greater clarification purposes. 

Pricing:

  • Pro at $6.67/user/month. 
  • Business+ at $12.50/user/month. 
  • Enterprise Grid price upon request. 
  1. Trello

Overview:

Trello is a team collaboration online platform that brings the whole organization on the same network to exchange files and updates conveniently and track work progress. 

Key Features and Benefits:

  • Boards, lists, and cards to keep multiple projects separate to avoid confusion and to update work progress. 
  • An intuitive design that helps set goals and deadlines. 
  • Each card is a project management folder with checklists, team conversations, attachments, deadlines, and others.  

Pricing:

  • Standard at $5/user/month. 
  • Premium at $10/user/month. 
  • Enterprise at $17.50/user/month. 
  1. smartsheet 

Overview:

Smartsheet is the answer to global team collaboration, business scaling, smart monitoring by IT for minimizing risks and maintaining online rules. 

Key Features and Benefits:

  • Tools without codes for enabling teams to create solutions.
  • Dynamic and fluid platform to automate processes. 
  • Easy project management tools for maximum collaboration and communication. 

Pricing:

  • Pro at $7/user/month. 
  • Business at $25/user/month. 
  • Enterprise pricing on request. 
  1. Teamwork

Overview:

Teamwork is not only for internal team communication but also for client management and managing freelancers from a single point. 

Key Features and Benefits:

  • Time tracking, resource planning, budgeting, and more processes to ensure you bill your client for every minute. 
  • Real-time client and team collaboration to prevent missed phone calls and unread emails. 
  • Complete project management suite with cards for teams, project templates, task assignment tools, time tracking, and billing. 

Pricing:

  • Free package for individuals and small teams. 
  • Deliver at $10/user/month. 
  • Grow at $18/user/month. 
  • Scale package price upon request. 
  1. Basecamp 

Overview:

Basecamp makes remote working more organized and smoother with a one-stop collaboration solution. It keeps everything in one place so that all concerned know where to look for project progress or assigned tasks. 

Key Features and Benefits:

  • Increases efficiency through transparent task assignments and deadlines. 
  • Reduces meeting time and increases focus time. 
  • Reminders and lists ensure jobs get done on time to increase team productivity. 

Pricing:

  • 30-day free trial. 
  • Flat rate of $99/month. 
  1. Monday 

Overview:

Monday is trusted by 125,000+ companies to keep multiple projects on track with simple software. It enables you to track projects of all sizes smoothly so that your business doesn’t suffer. 

Key Features and Benefits:

  • From one place, assign tasks, follow up, track progress, and set deadlines to manage the entire workflow. 
  • Cross-team and cross-department communication and collaboration made seamless and hitch-free. 
  • Customizable project templates to suit the team’s preference. 

Pricing:

  • Individual with up to 2 seats for free. 
  • Basic at $8/seat/month.
  • Standard at $10/seat/month.
  • Pro at $16/seat/month. 
  • Enterprise package price upon request. 
  1. Asana

Overview:

Project management couldn’t get easier than when you’re working with Asana. Smooth integration with other software and online platforms helps to keep everything in one place for easy tracking, follow-ups, and completion. 

Key Features and Benefits:

  • Engineering, marketing, sales, and HR functions can all be conducted from one platform to save time and increase productivity. 
  • Prioritization and resources allocation to enable the right teams to address the right tasks at the right time. 
  • Communication with vendors and team members in one place to maintain transparency and accountability. 

Pricing:

  • Basic at $0 for individuals and teams new to project management. 
  • Premium at $10.99/user/month. 
  • Business at $24.99/user/month. 

Client Communication, Customer Service, and Proposals

Your clients may not be located in the same city as your business. But that won’t stop you from timely and glitch-free communication with the following software for SEO agencies. 

  1. Zoom

Overview:

Zoom is the simplest form of a video communication platform that gained huge momentum during the recent pandemic. And with the hybrid work format gaining more votes, Zoom is the go-to solution for client communication. 

Key Features and Benefits:

  • All-in-one communication platform that creates more engagement and enhances the quality of every communication. 
  • Host virtual events on Zoom Events that feel real with augmented experiences. 
  • Both remote and physical teams can collaborate and be on the same page. 

Pricing:

  • Basic to hold personal meetings for free. 
  • Pro for small teams at $14.99/month/license. 
  • Business for small businesses at $19.99/month/license. 
  • Enterprise for large organizations at $19.99/month/license with more facilities than the Business package.
  1. HubSpot Customer Service Software

Overview:

HubSpot offers an entire suite of solutions including CMS, sales and marketing, and customer service software. Its customer service software enables businesses to onboard, support, and develop long-term relationships with clients. 

Key Features and Benefits:

  • Automation and self-service attributes extend the team’s flexibility in addressing customer needs. 
  • Teams and channels are gelled together to improve collaboration and customer support. 
  • Regular customer feedback and reviews to enhance customer experience and improve customer service. 

Pricing:

  • Free package.
  • Starter pack at $45/month. 
  • Professional at $360/month. 
  • Enterprise at $1,200/month. 
  1. Zendesk

Overview:

The Zendesk Suite provides customer service platforms across communication channels to address client queries and concerns anytime. 

Key Features and Benefits:

  • Unique customer experiences to keep them engaged and interested. 
  • Efficient team members who provide customer delight at every interaction. 

Pricing:

  • Suite Team at $49/agent/month. 
  • Suite Growth at $79/agent/month. 
  • Suite Professional at $99/agent/month. 
  • Suite Enterprise at $150/agent/month. 
  • More enterprise plans starting from $215/agent/month. 

Besides the three software above, you can also use Slack for client communication. 

  1. Better Proposals

Overview:

Better Proposals promises to help you create proposals faster and that will be high-converting for more revenues. 

Key Features and Benefits:

  • The Automatic Designer with more than 160 design templates helps you cook up a professional proposal in mere minutes. 
  • Clients can sign and close the deal instantly and also pay you using the web link included in your proposal. 
  • You can track when your client reads your document so that you know when to give that follow-up call. 

Pricing:

  • 14-day free trial.
  • Starter at $19/user. 
  • Premium at $29/user. 
  • Enterprise at $49/user. 
  1. Proposify

Overview:

Proposify focuses on the closing of a deal with your client and that’s why it’s been designed in a way that allows you to track every step in the sales funnel. 

Key Features and Benefits:

  • Crisp proposals that lead you to high-rate conversions. 
  • Pre-approved proposal templates are saved in one location for easy access and reference. 
  • Instant client notifications so that you don’t miss out on any opportunity for client interaction. 

Pricing:

  • Free at $0.
  • Team Plan at $49/user/month. 
  • Business Plan starting at $590/month. 

Analytics and KPI Tracking

After all the work is done and the client’s deliverables handled, it’s time to take stock of what worked and what didn’t. The analytics and KPI tracking part of the work show us if our beginning strategy was right and the changes to bring better results. 

The analytics and KPI management software should help you monitor progress and results so that you can justify your actions to the client. 

  1. Google Analytics

Overview:

One of the most comprehensive analytics tools for your website is Google Analytics. With a host of metrics, you can analyze every aspect of your website and make changes that can turn things around for your business. 

Key Features and Benefits:

  • Deep dive into the users who visit your website by their demographics, geographic location, devices used to access your site, bounce rate, number and duration of sessions, and others. 
  • Access insightful dashboards and create customized reports to make meaningful analyses and track KPIs. 
  • A thorough look into the goals set versus achievements, paid campaigns and their ROI, acquisitions, and conversion goals with results on e-commerce and multi-channel platforms provide you with all the weapons you need to bring a sea-change into your website that drives your business. 

Pricing:

  • Free. 
  1. Google Search Console

Overview:

Google Search Console empowers you with tools and metrics that reveal how your website is doing organically and otherwise. It provides all the solutions that make your site SEO-ready so that your business can be found easily. 

Key Features and Benefits:

  • Search Analytics uncovers the search keywords that lead users to your website and analyzes the impressions, clicks, and the ranking of your site of Google SERP. 
  • Enables you to submit your sitemap for crawling and indexing your site. 
  • Helps you identify technical SEO issues and fix them.

Pricing:

  • Free.
  1. Alexa

Overview:

A wide range of SEO, marketing, and content tools from Alexa keeps your website in a tip-top shape so that it looks its best on SERPs. 

Key Features and Benefits:

  • Analyze your site content, competitors, keywords, target audience, and backlinks to beef up your marketing strategy for concrete results. 
  • Discover markets that haven’t been tapped so far. 
  • Track key KPIs regularly to adjust to changing market conditions and avoid falling behind the competition. 

Pricing:

  • 14-day free trial. 
  • Flat rate of $149/month. 
  1. SE Ranking

Overview:

SE Ranking Reporting Tools furnish you with easily understandable reports with graphs and charts. You can customize them and share them with clients manually or electronically. 

Key Features and Benefits:

  • Convenient drag-and-drop feature to pick the elements you want to show in the reports – traffic, competition positions, ranking, and others. 
  • Customization and white labeling properties to make your reports look sleek and the way you want to present to your clients. 
  • Automated scheduling of reports so that you don’t miss sharing SEO highlights with your clients. 

Pricing:

  • Essential at $31/month.
  • Pro at $71/month.
  • Business at $171/month. 
  1. VWO

Overview:

With VWO, you can conduct A/B testing to guide your business in the right direction. By getting a thorough analysis of ads, apps, websites, and products, you know what’s working the best to move the sales needle. 

Key Features and Benefits:

  • No-coding, easy testing with VWO Testing to increase conversions, reduce cart abandons, and enhance digital experiences of websites and products. 
  • VWO Insights help you to uncover user experience and interface issues and solve them. 
  • With VWO FullStack, conduct extensive product A/B testing to improve your product’s features. 
  • Analyze when and why leads don’t get converted through VWO Engage and get back lost customers with automated marketing campaigns. 

Pricing:

  • Pricing on request. 

HR, Accounting, and Payment

A major function in all sizes of organizations is the human resources, accounting, and payment processing functions. The software mentioned below help in onboarding recruits, managing payments, and other HR functions. 

  1. BambooHR

Overview:

BambooHR gathers all the relevant information about the people working in an organization to help them achieve the next level in their respective roles. From onboarding to building the organizational culture, BambooHR provides concrete support. 

Key Features and Benefits:

  • Applicant tracking tools ensure you don’t lose people in the hiring stage and get them on board faster. 
  • Onboarding checklists relieve HR personnel from paperwork and focus more on making the recruits comfortable. 
  • Gives you insights into employee satisfaction and performance to create the optimum organizational culture. 

Pricing:

  • Free trial.
  • Pricing on request. 
  1. ApplicantStack

Overview:

An applicant tracking and onboarding software, ApplicantStack makes the HR processes faster and more efficient. 

Key Features and Benefits:

  • Keeps you ahead of the competition by enabling faster job posts and hiring. 
  • Strong candidate scoring system to choose only the best. 
  • Easy interview scheduling and standardized feedback for efficient hiring.

Pricing:

  • Free trials are available.
  • Recruit at $95/month. 
  • Bundle at $135/month. 
  • Onboard at $95/month. 
  1. FreshBooks

Overview:

An integrated accounting system for accountants and business owners, FreshBooks provides a wide range of features to make accounting functions automated and less messy. 

Key Features and Benefits:

  • Generate professional-looking invoices in seconds to speed up the billing process. 
  • Be tax-ready always by tracking every cent spent by organizing your Expenses in easy logs. 
  • Track time to raise accurate invoices based on time spent. 

Pricing:

  • Lite at $7.50/month. 
  • Plus at $12.50/month. 
  • Premium at $25/month. 
  • Select package price on request. 
  1. Quickbooks

Overview:

Quickbooks is an accounting software for small businesses that tracks expenses, generates customized client invoices and reports from a single point. 

Key Features and Benefits:

  • Accessible from anywhere, you can get all the data from cloud and operate your business from a mobile device or a laptop. 
  • Monitor your cash flow easily with all receipts and bills in one place. 
  • Get accounting reports in a flash for better business strategies. 

Pricing:

  • 30-day free trial. 
  • Simple Start at $4.80/month. 
  • Essentials at $7.50/month. 
  • Plus at $10.20/month. 
  1. PayPal

Overview:

PayPal is a household name when it comes to fast payments within and across borders. With 20 years of experience, PayPal boasts 400+ million users across 200 markets and operating with more than 100 currencies. 

Key Features and Benefits:

  • Easy app for sending and receiving money throughout the world. 
  • Secured and risk-free money transfers to protect your business. 
  • Smooth integration with e-commerce apps for faster transactions. 
  1. Stripe

Overview:

Another payment processing software for agencies, Stripe makes online transactions easier and more secure.

Key Features and Benefits:

  • Full integration with leading apps and marketplaces for smoother transactions. 
  • Helps you keep track of and manage expenses for your business from a single spot. 
  • A technology-first approach to ensure a smooth transition across all financial and transactional stages. 

Pricing:

  • Integrated at 2.9% + 30 cents on every successful charge. 
  • Customized package price on request. 

Final Words

The digital era has turned things around and has redefined the way we work. With continuous developments in this arena, businesses have to struggle to keep up with the fast pace of progress. 

To the rescue comes SEO software for agencies. From the exhaustive list shared in this post, try the software that fits your business and organization’s needs. 

We’d love to hear your thoughts about the software you have tried in the Comments section below.

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