Forbes, MSN, Yahoo, iHeart, Patch, AS.com, APP, and FOX.
$172 Per link on
Our SEO PR Links campaign led to 29 powerful backlinks and coverage in globally-leading media outlets such as Forbes, MSN, Yahoo, iheart, Patch, AS, APP, and FOX.
The best part? We built these links for just $172 per link on average.
Curious to find out how we accomplished it?
Continue reading this case study to understand our process and how you can achieve similar results.
Our client in this campaign was Ozmosi.com, a pharmaceutical intelligence platform that helps investors understand health data to reach better decisions.
Ozmosi is a trailblazer in their industry, and they’re always looking for new ways to leverage digital platforms to grow their business.
However, they had little to no SEO authority before our engagement.
The client had clear goals mainly related to SEO, but also their entire digital presence.
While they had a great business, there were some SEO challenges.
The main one?
Having zero authority in their niche.
So, we suggested they try to get a DR boost (obviously) to make their site look authoritative in Google’s eye.
As their technical SEO was pretty solid, and we couldn’t work on improving content – We suggested our PR backlink package that works magically fast to increase authority and rankings.
This package is designed to quickly tap into the world’s most prominent publishers and leverage their authority for your business.
Our client faced several challenges that hampered their ability to rank higher on search engines:
YMYL industries include Finance or Health, where Google makes additional effort only to show authoritative sources.
Why? Because in these industries, if a user makes a wrong decision due to incorrect/misleading information, it could have more significant consequences. Therefore, authority is even more so necessary in a YMYL industry.
Our efforts led to the client getting 29+ contextual backlinks from major media outlets, all within two weeks.
Want similar results for your business? Book a free 30 mins strategy session here. Trust me its not another sales call, but a pure strategy session to scale your organic growth.
We analyzed Ozmosi’s industry, identified suitable publishers, and launched a comprehensive digital PR campaign.
This involved creating compelling content these publishers would want to link to — enabling us to get authoritative backlinks.
Here’s what we did:
This is simplified, as creating world-class content like a study on a hot topic in the right industry isn’t something you can do with a snap of your fingers.
This study was the critical component of the campaign, as it gave us something the journalists would want to link to, as they can come up with a headline that generates clicks for them.
Expert tip: Why is this topic good? Because everyone in the US would be curious to see where their state lands. Forbes, Yahoo, and the other top publishers’ journalists know this, and they want clicks, so they happily link to it.
Thanks to our efforts, the campaign earned coverage and do-follow links from top-tier media outlets such as TechCrunch, PCmag, The Week, MSN, and more than 40 others.
Take a look at some of the globally-recognized PR links we have secured:
What pleased us about this campaign: The Domain Rating — since it’s so crucial for a YMYL niche.
Breaking down the cost
We did this for an average cost of $172 per backlink, over 50% less than the industry standard for an “average link.”
But again, we built these links from the leading and most prominent publishers worldwide.
Eager to achieve similar results for your business?
We’ve helped over 800 businesses build links, establish authority, and increase traffic. We’re here to help you do the same – and it all starts with a free strategy session.
The first step was that we identified relevant & high-authority publishers who would be suitable for our PR backlinks strategy.
Regarding SEO, backlinks from the above sites instantly show Google that a site is an authority and can be trusted. This was the main goal for our client as well.
As our client is in the health space, we looked for US health journalists with relevant past articles on these publications — particularly about US Public Health.
Key tip: Most SEO companies pay for links because link-building is always about value exchange. Nobody is going to link to you as a nice gesture.
HOWEVER, our approach is different – we never pay for links – value exchange for us means creating a killer piece of content that the journalist wants to link to.
We help the journalists by giving them a great resource they want to link to.
After securing the backlinks, we monitored the results and continued to optimize the outreach campaign. For example, if we found any angle getting more links or replies, we doubled down on it.
You may be struggling to make headway in a competitive industry, or perhaps you’re just launching a new website and want to get off to a rocket start.
We’re here to help and would love to invite you to a free strategy session or consultation.
After years of trial & error, extensive research, and product development, our PR backlink strategy has the ultimate shape. Selecting only two cases from many (to write case studies on) was difficult, but now you just read our third!
Before the client placed an order, we didn’t either. But tell us, and please be brutally honest. How well did we pull the campaign off? It’s up to you to judge.
We learned from this campaign that it’s high time we should increase our pricing for PR backlink campaigns. You know, editorial backlinks for just $172 (on average) are undervalued, right?
And it’s amazing how we are making tough jobs look so easy!
We are proud of our team and also impressed. And that’s all for today.
Want to be the next impressive story?
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