Meet our client, Renovation Capital, Australia’s leading home appliance service provider. They are a B2C business that takes an innovative approach to serve their customers. Starting from redesigning to implementing it in a house, they give new life, turning the house into a home!
Home Appliance (Interior)
This thriving B2C enterprise sells high-ticket products and services. Their sole focus on sales and revenue aims to fuel business expansion. Through their SEO efforts, they sought genuine buyers, ignoring traffic with no buying intent.
Understanding their objective, we provided our localized DR90+ PR Backlink service, precisely tailored to their goal of maximizing ROI.
DR90+ PR Backlinks
In crafting Renovation Capital’s digital PR strategy, we chose Content-led PR link-building strategy. Since their audience was localized to Australia, we planned to earn editorial backlinks from renowned Australian media publishers, ensuring a targeted and impactful result.
July, 2023 – August, 2023
We thought of crafting a content that goes with our client’s website. But it also had to be link-worthy for the Australian journalists from top media houses. After initial ideation, we decided to go with a report titled Unveiling Australia’s Rental Landscape: Top 10 Most Affordable Regions in 2023.
Kudos to our team of data analysts, content writers, and visualizers for crafting this content. Our source of data for this content was the Australian Bureau of Statistics.
From this authentic source, we examined Australia’s 88 SA4 areas (Statistical Area Level 4) for the following factors:
Check out the content above.
Then, we assigned scores out of 100 to each area for individual factors. By composing the total score within 100, we ranked the areas based on rental affordability.
After publishing this content, our outreach specialists made a list of Australian journalists who would be interested in publishing news about Australia’s rental landscape. Then, for each of those journalists, we crafted individual email pitches aligning our content with their previous works.
So…How did it go?
As of 17 October 2023, Renovation Capital is ranking for 430+ new keywords! (Talking about the quality later.)
Their DR increased from 2 to 31, increasing their site’s overall authority. This was possible because of the high-quality links they got from top publishers in Australia.
Now, if we analyze the quality of keywords, let me show you a screenshot of their Ahrefs report.
What do you see?
All these keywords have buying intent, and our campaign helped them rank for highly competitive keywords like ‘kitchen renovations perth,’ ‘walk in wardrobe’ or ‘bathroom renovation perth.’
People who search these keywords are definitely more sales-qualified than those who search for ‘how to renovate my house?’ right?
This was a success for us, and we saw a jump in those high-buying intent BOFU keywords!
The screenshot is enough to show you how effective our DR90+ PR campaigns for businesses can become!
So, I have shown you how we managed to rank our clients higher on SERPs and enjoy more SQL than ever—by ranking them in the top 3 for 21+ new keywords with high buying intent!
It was possible because of the 29+ DR jump on their site, making their website look more authoritative than before. Their low-hanging keywords rose the ranks and brought visible, sweet fruits.
We thank them for putting faith in our expertise, which led us to earn 15+ editorial backlinks from top Australian media sites.
Stay tuned for more case studies, as this time of the year could never be better!