PR Link-Building: 31+ Backlinks Earned for Our Airlines Career Blog Client

Cabin Crew Hq Case Study

Earned backlinks

31+ Editorial Backlinks

Top publishers

MSN, Timeout, Chron, Dallas News, and Houston Chronicle

Impact

DR 19 to 29 Within a Month!

Table of Contents

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Overview

Cabin Crew HQ, true to its name, stands as the ultimate hub for global Cabin Crew professionals. Purposefully structured, the website caters to the needs of every Cabin Crew, offering invaluable resources for a comprehensive understanding of their profession. Moreover, it serves as a gateway to the latest industry trends and exclusive recruitment prospects with premier airlines, ensuring their audience stays ahead in their game.

Industry

Airlines Career Blog

Objective

As a revenue-driven blog, Cabin Crew HQ relies significantly on impressions to fuel its website traffic. SEO emerges as their most potent tool to capture the attention of a global user base. From us, they wanted to have a DR boost by earning authoritative backlinks. In other words, they aimed to rank for more keywords, including #1st-page positions in SERPs.

For that, our DR90+ PR Backlinks were the best solution to achieve everything they wanted within a month.

Provided Service

DR90+ PR Backlinks

Campaign Plan

As with all our Digital PR campaigns, we opted for a content-led PR link-building strategy. We channelled our efforts towards securing premium editorial backlinks from some of the most influential publishing platforms worldwide. Let’s see how we did it!

Timeline

June, 2023 – July, 2023

PR Content

Methodology

We examined 30 of the busiest international airports worldwide based on the Port Authority of New York and New Jersey’s 2022 Annual Airport Traffic Report. Then, we ranked them based on their scores out of 100.

Scoring Process:

  • Each airport was assessed on multiple factors, with a normalized score out of 100 assigned for each criterion.
  • Individual scores are combined, considering weights based on importance.
  • Applied appropriate weights to normalized scores to create a composite score for each state.
  • The final composite score ranged from 40 to 80 for a realistic assessment of airport performance.


Data Handling:

  • Only actual values were stored in the final dataset. Individual feature scores were removed.


Criteria Analyzed:

  • The total number of passengers passing through the airports.
  • According to the Official Aviation Guide of the Airways (OAG), we derived Average On-Time Performance:
  • Focusing on the cost of a week’s parking using the cheapest available option (e.g., long-stay car park, economy parking), we derived parking fees.
  • Considered the cost of the shortest available parking slot for dropping off passengers outside the terminal building.
  • The number of restaurants and bars within the terminal buildings.
  • The number of duty-free shops within the terminal buildings.

Outreach

After crafting our link-worthy report, we pitched the relevant journalists in this niche. This niche has less competition than the other digital PR campaigns we launched. So, I won’t lie; we did expect a very good response. And guess how they did? Read more in the results section!

Results

0 +
Total Backlinks Secured
0
DR90+ Backlinks
0
DR80+ Backlinks
0
DR70+ Backlinks

Prominent Backlinks

SL. No
Site
Domain Rating (DR)
Total Traffic
1
92
30.2M
2
90
19.2M
3
90
92K
4
90
90
5
88
2.4M
6
85
713073
7
84
1643829
8
82
615156
9
81
3748416
10
80
139672
11
80
2M
12
80
2M
13
78
1150588
14
75
62453
15
71
6.4k
16
71
150k
17
71
34482

Ending Note

Earning an impressive tally of 31+ Digital PR backlinks from a single piece of content is a feat worthy of celebration. The infusion of link juice from these esteemed high-authority sites holds the promise of propelling our client back to the zenith of Search Engine Results Pages (SERPs) in no time.

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