A well-developed SEO plan can help target quality traffic, making it an essential aspect of any successful inbound strategy.
Outbound strategies let you reach out to consumers whether they want the information you’re offering or not. But inbound marketing plans give you access to prospective clients searching for products or services similar to yours.
OneLittleWeb’s content marketing and SEO services allow large and small companies to improve their search engine results exponentially.
The case study below highlights how we helped clients increase their SEO traffic from 180K+ to 500K+ estimated per month – in just one year.
|Client Industry: Woodworking Tools|
|Started working with OneLittleWeb: December 2019|
|Organic Traffic When Started with us: 55K (Ahrefs) – Estimated 180K real traffic.|
|Service Provided: Outreach-based Guest Post backlink service.|
|Duration: 12 months|
|Backlinks Acquired: 250+|
|Organic Traffic now: 145K (Ahrefs) – Estimated 500K+ real traffic. |
(Note: Ahrefs always underestimate the organic traffic number)
Client’s Expectation Vs. Results
The client approached us in December 2019 with limited organic traffic. They wanted to double their organic traffic within a year.
Over the next year, we worked with them on comprehensive SEO and content marketing campaigns that increased their organic traffic by 3X.
Our tailored content marketing and backlink strategy enabled them to improve their estimated real organic traffic from 180K to 500K per month!
How Did We Pull This Off?
Working with this client has been one of the most memorable experiences in my entire SEO career.
While the client himself was taking care of the on-going content publication on their website, we were taking care of their off-page (backlinks) optimization.
Here’s how we made it possible:
Step-1: Identifying the problem
The client was hit by an algorithm update just before they started working with Onelittleweb. We started off by ascertaining the reason for their search engine traffic drop. We figured out the following problems:
● Poor “Core Web Vitals“
● Missing “Search Intent” and
● Lack of niche-relevant high-authority backlinks.
We spent the first couple of weeks speeding up the website because mobile optimization was our topmost priority. We also tweaked the content for better search intent.
Step-2: Identifying the low-hanging fruits
The next step was to figure out the growth potential. We decided to identify 20-30 pages that showed up on the 2nd to 15th pages of Google search results. Next, we prioritized fixing on-page optimization of those pages and followed by some strategic backlinks.
Step-3: Identifying promising content
When the client joined us, they had 300+ pieces of content published on their website – not all of them were easy to rank. We decided to work with 20 content pieces that contained easy-to-rank keywords in search volume.
Step-4: Tailor-made blogger outreach
Our experienced team started reaching out to niche-relevant websites with high domain authority and organic traffic to secure backlinks.
Now that we already had around 50 target pages (30 low-hanging fruits and 20 promising content pieces) to build backlinks for, we knew exactly what we needed – the niche, the number of backlinks, and the DA/DR of the domains.
From January 2020 to December 2020, our team has successfully secured 250+ guest post backlinks for this client.
Here is a breakdown of the backlinks we secured for this client.
|Plan||Number of Backlinks||Avg. Referring Domain Traffic|
Our priority was to secure niche relevant, in-content backlinks from domains with high organic traffic.
Now It’s Your Turn
So, this is their story. Even a Google algorithm update couldn’t stop them from building traffic. They knew they needed help and turned to us for relevant and expert assistance.
And what did we do?
We worked closely with the client to help them achieve their traffic goals. What we did wasn’t quick, easy, or cheap, but it was effective.
Now let’s hear from you: do you want to see your web traffic skyrocket as they did?
Whether you need backlinks, web content, or managed SEO – we got you covered.
Try our welcome offer today; I promise you’ll be happy with the results!