Sujan Sarkar
SEO is alive and well. Rank on top of both traditional search engines and AI chatbots.
I’ve been doing SEO for a decade, working with 1,200+ businesses at OneLittleWeb and helping brands grow through data-driven search strategies, technical optimization, and digital PR. Over the years, I’ve ranked numerous websites, from SaaS companies to eCommerce brands, and learned how differently each platform behaves.
And here’s the truth: Shopify SEO is its own beast.
Even as an SEO specialist, I’ve seen firsthand how tricky Shopify can get with duplicated URLs, Liquid templates, slow theme structures, and app overload.
Because when it comes to Shopify, you need someone who truly understands the platform inside out.
In 2025, I’ve been paying close attention to the Shopify SEO experts and consultants who actually deliver results, not just talk about them. These are the specialists who know how to:
This isn’t a random roundup.
These are the Shopify SEO professionals I would personally trust with my own online store, the people whose work, results, and expertise stand out consistently.
So if you’re looking for someone who can help you rank higher, grow organic traffic, and scale your Shopify brand the right way…
You’re in the right place.
Let’s dive into the experts who are truly leading the way in Shopify SEO right now.
After following Shopify SEO specialists for years, I’ve noticed something important: the best Shopify SEO experts don’t just know SEO — they understand Shopify as a platform. And that’s a massive difference.
It has its own structure, limitations, quirks, and opportunities. So when I look at who the real Shopify SEO experts are, I look for a few things I’ve seen consistently across the very best.
A great Shopify SEO expert knows how to work around things like:
These aren’t generic SEO problems — they’re Shopify-specific. And you can instantly tell who’s mastered them.
Shopify sites often have dozens, hundreds, or thousands of products.
The best experts know how to:
This is where real expertise shows up.
The top Shopify SEO specialists aren’t just chasing rankings — they care about conversions.
They understand:
In ecommerce, traffic only matters if it buys.
Shopify ecommerce niches are brutally competitive.
The best consultants know:
Authority is what separates stores that plateau from stores that blow up.
Ecommerce is one of the most sensitive industries during Google updates.
The top experts:
They don’t wait for Google to explain things — they figure it out first.
In short, a great Shopify SEO expert is someone who blends platform knowledge, technical depth, content strategy, and conversion thinking—all tailored specifically for ecommerce.
These are the qualities I look for when deciding whether someone is truly worth learning from or hiring. And the experts in the next section consistently demonstrate all of these traits.
| Category | Weight | Metrics & Explanation | Why It Matters |
|---|---|---|---|
|
Authority & Expertise
|
20% |
|
Represents professional credibility and recognition in the Shopify SEO industry.
|
|
Online Presence Metrics
|
20% |
|
Measures thought leadership and the spread of an expert's insights online.
|
|
Followers & Reach
|
60% |
|
The most heavily weighted category, reflecting influence, reach, and engagement across platforms.
|
I ranked these Shopify SEO experts based on experience, insights, technical depth, reputation, transparency, and real-world results.
The list that follows includes the people I would personally follow, trust, or recommend if you asked me,
“Who actually gets results for Shopify stores?”
Digital Authority & Reach:
Barry has one of the strongest authority footprints in the SEO world. He has more than 614K+ combined followers, backed by massive visibility across X (222K+), LinkedIn (309K+), and additional presence across YouTube and other channels. His name is also attached to 1.7K+ Google News citations and 243K+ external mentions, making him one of the most-referenced voices in search.
Barry’s influence isn’t built on personal branding or tutorials — it comes from relentless reporting and years of breaking SEO news before anyone else.
He also commands 286 Google citations, making him one of the most referenced SEO figures online.
Strengths & Specialty:
Barry isn’t your typical “SEO consultant.” His superpower is real-time search reporting. He tracks, documents, and explains every Google algorithm tremor — often before Google acknowledges it. When something weird happens in search, Barry is usually the first person the industry checks.
His strengths include:
He’s essentially the industry’s search watchdog.
Why He Ranks #1:
I’ve followed Barry for years, and there’s no one else who consistently keeps the SEO world informed with the same consistency, accuracy, and transparency.
He may not specialize in Shopify or even sell SEO services, but his reporting influences how every platform’s SEO experts adapt — Shopify included. When algorithm chaos hits, Barry is the guy the entire industry turns to.
That level of trust, authority, and contribution is rare.
What Others Are Saying:
Barry is often described as the SEO industry’s journalist, the person who filters out noise and delivers updates SEOs genuinely need to know. Many professionals credit him with helping them stay ahead of algorithm changes and avoid major missteps during volatile periods.
Available for Hire?:
Yes – Barry offers SEO consulting through RustyBrick, though his availability is limited due to his editorial and reporting commitments.
Digital Authority & Reach:
Aleyda has one of the most balanced and trusted digital footprints in the SEO industry. Across X (136K+), LinkedIn (103.9K+), YouTube, and other platforms, she reaches a combined audience of 283K+ followers. She also has strong citation visibility with 3,000+ Google mentions and 4,700+ additional external references, reflecting her long-term influence in global SEO.
Her content is consistently shared, bookmarked, and referenced — especially by SEOs who want practical, real-world frameworks they can apply immediately.
Strengths & Specialty:
Aleyda is one of the few experts who can seamlessly bridge technical SEO, international SEO, mobile optimization, and strategic consulting at an elite level. She’s best known for:
Her free resource, LearningSEO.io, has become the go-to roadmap for thousands of professionals learning SEO from scratch — a contribution that has reshaped how many people enter the field.
Why They Rank #2:
I’ve followed Aleyda’s work for years, and what consistently stands out is her ability to break down complicated SEO issues into clear, practical steps. She doesn’t just talk about SEO — she teaches it in a way that actually sticks.
Whether she’s sharing detailed case studies, publishing step-by-step frameworks, or presenting at global conferences, Aleyda’s insights come from real-world experience across diverse markets. That makes her one of the most reliable voices in the industry, especially for brands managing multilingual reach or expanding internationally.
What Others Are Saying:
Aleyda is widely praised for her clarity, generosity, and depth of knowledge. Many SEOs credit her as the person who helped them understand international SEO for the first time. Her speaking sessions consistently rank as favorites at conferences worldwide.
Available for Hire?:
Yes – Aleyda accepts consulting engagements through her agency, Orainti, though availability is often limited due to high demand.
Digital Authority & Reach:
Stephan has built a strong digital presence across the SEO community with more than 121K+ combined followers across X (42.7K), LinkedIn (8K+), YouTube, and other platforms. His long-standing authority is supported by 1,200+ Google citations and 4,200+ external references, reflecting his deep footprint in thought leadership and SEO education.
He’s also one of the most frequently referenced authors in enterprise SEO, thanks to his co-authorship of industry-standard books.
Strengths & Specialty:
Stephan is known for his highly advanced, deeply technical approach to SEO. His specialties include:
His books, including The Art of SEO, have become foundational resources for thousands of SEO professionals. He also hosts the popular Marketing Speak and Get Yourself Optimized podcasts, where he breaks down complex strategies with top marketers and researchers.
Why They Rank #3:
I’ve followed Stephan’s work for years, and what stands out is his ability to bring clarity and structure to some of the most complex aspects of SEO. He’s one of the few experts who can explain things like semantic architecture, link analysis, and advanced optimization in a way that’s actually actionable.
His combination of deep research, hands-on consulting, published work, and educational platforms makes him one of the most reliable sources of advanced SEO knowledge today.
What Others Are Saying:
Stephan is often praised as one of the most technical and detail-driven minds in SEO. Many practitioners credit his books and podcast episodes for leveling up their understanding of modern optimization strategies.
Available for Hire?
Yes – Stephan offers consulting, coaching, and advanced SEO strategy engagements.
Digital Authority & Reach:
Daniel has built a strong personal brand in the SEO community with over 105K+ total followers, driven primarily by his highly active presence on X (5.9K), LinkedIn (3.6K), and a massive external reach footprint of 99.9 K+ + impressions across SEO-related platforms. His educational content, audits, and breakdowns give him an engaged following of marketers, founders, and technical SEOs.
Although his YouTube channel is small, his written and social content generates meaningful traction, especially among professionals focused on practical SEO execution.
Strengths & Specialty:
Daniel is known for his analytical and technical approach to SEO. His expertise spans:
He has a reputation for being direct, honest, and results-driven. Many of his consulting engagements focus on diagnosing deep-rooted technical issues and building SEO strategies grounded in data, not assumptions.
Why They Rank #4:
I’ve followed Daniel’s work for years, and what stands out is how hands-on and tactical he is. His content isn’t fluffy or motivational — it’s practical, actionable, and rooted in real problems marketers face. He’s also one of the few consultants who openly shares his audit processes, thought patterns, and breakdowns.
Brands trust him because he focuses on measurable outcomes. Whether it’s fixing indexation issues, restructuring site architecture, or optimizing organic funnels, Daniel’s work consistently drives results.
What Others Are Saying:
Clients and practitioners often describe Daniel as meticulous and extremely knowledgeable. He’s frequently praised for identifying issues others miss and for providing clear, prioritized roadmaps that make SEO execution easier.
Available for Hire?
Yes – Daniel accepts consulting and strategy engagements through his agency, Assertive.
Digital Authority & Reach:
Ryan has grown a powerful presence in the SEO and digital marketing world, reaching over 115K+ total followers across X (1.2K), LinkedIn (60.7K), YouTube (32.2K), and other platforms. His educational content — especially his operations-focused videos and frameworks — generates strong engagement from agencies, consultants, and in-house marketing teams.
He also has high external visibility with 11.4K+ citations and mentions, showing how widely his systems and frameworks are shared and referenced.
Strengths & Specialty:
Ryan’s superpower is building scalable SEO systems. Unlike many SEO experts who rely heavily on manual execution, Ryan focuses on:
He’s one of the few experts who can teach SEO in a way that’s repeatable, systemized, and easy for teams to execute at scale — which is why his Blueprint Training program is so respected in the agency world.
Why They Rank #5:
I’ve followed Ryan’s work for years, and I’ve always appreciated his ability to combine strategic thinking with operational clarity. He doesn’t just explain what to do — he shows you how to build the workflows, templates, and processes needed to actually get things done efficiently.
His frameworks are used by hundreds of agencies, and countless marketers credit him for helping them become more organized, productive, and effective in their SEO execution.
What Others Are Saying:
Ryan is often praised for his clarity, leadership, and no-fluff approach to teaching SEO. Many agency owners say his systems transformed their delivery, onboarding, and reporting processes.
Available for Hire?:
Yes – Ryan offers consulting, training, and operational strategy through WEBRIS — though availability may be limited.
Digital Authority & Reach:
Anatolii has built a growing presence across the SEO community with 94K+ total followers, led by a substantial reach across LinkedIn (90.2K+) and consistent engagement on X and other platforms. His content frequently circulates among digital marketers, especially those interested in practical SEO, outreach, and content-driven growth.
He also has more than 1,100 Google citations and 577 broader references, signaling credibility and visibility across digital marketing networks. Although he does not maintain an active YouTube presence, his written and social content makes up for it.
Strengths & Specialty:
Anatolii’s strengths lie in content-driven SEO, off-page strategies, and digital storytelling. His specialties include:
He frequently publishes insights, interviews, and expert discussions designed to help brands grow through organic channels.
Why They Rank #6:
I’ve followed Anatolii’s content for quite some time, and what stands out is his relentless consistency. He publishes daily, engages with the community, and actively shares what he learns about content and digital strategy. His approach feels approachable and grounded — something a lot of SEOs appreciate.
He’s also known for spotlighting other experts, which has helped him build strong relationships and a presence across much of the digital marketing landscape.
What Others Are Saying:
Marketers often describe Anatolii as energetic, generous, and deeply passionate about helping businesses grow with content and off-page SEO. Many of his interviews and collaborations are considered valuable learning tools for beginners and mid-level SEOs.
Available for Hire?
Yes – Anatolii offers consulting through UNmiss, with a focus on content-driven SEO strategies.
Digital Authority & Reach:
Ann has been a well-respected voice in the SEO industry for nearly two decades, with a combined digital reach of 89K+ followers. She maintains active communities across X (25.3K), LinkedIn (19.1K), and additional reach through Facebook and other channels. Her work is widely referenced, with more than 5,900 external citations and 1,200+ Google mentions, reflecting a long-standing presence in the SEO ecosystem.
Her content and strategies often circulate among bloggers, content creators, and link builders, especially those seeking ethical and creative promotion tactics.
Strengths & Specialty:
Ann’s expertise sits at the intersection of content, community, and link acquisition. Her specialties include:
She is also known for founding ViralContentBee, a popular platform that helps creators amplify their content organically through community sharing.
Why They Rank #7:
I’ve followed Ann’s work for years, and what consistently stands out is her generosity and her ability to simplify link building — a part of SEO that overwhelms a lot of people. Her tactics are approachable, relationship-focused, and grounded in long-term thinking, not shortcuts.
Her impact goes beyond consulting; she has mentored thousands of marketers and contributors, shaping how many people think about ethical link acquisition and collaborative growth.
What Others Are Saying:
Ann is often described as one of the most genuine and community-oriented figures in SEO. Marketers appreciate her consistent tutorials, her willingness to share, and her approachable breakdowns of link building strategies that actually work.
Available for Hire?
Yes. Ann takes on consulting and SEO audit projects through Smarty.Marketing.
Digital Authority & Reach:
Peter maintains a strong professional presence, especially on LinkedIn, where his technical SEO breakdowns and Shopify-focused insights reach a wide audience of practitioners. He has a combined digital footprint of 80K+ followers, driven largely by his presence across LinkedIn (73K+) and X (3.7K).
He also appears in 883+ external citations with 5 Google mentions, reflecting consistent recognition for his technical SEO expertise, particularly within ecommerce environments.
Strengths & Specialty:
Peter stands out as a deeply technical SEO professional with a sharp specialization in Shopify SEO, enterprise ecommerce optimization, and complex site architecture. His core strengths include:
He has a reputation for making technical SEO understandable without oversimplifying it — a rare balance that resonates with both developers and marketing teams.
Why They Rank #8:
I’ve followed Peter’s insights closely, and what consistently impresses me is how deeply he understands Shopify as a technical ecosystem, not just a CMS. His explanations are practical, thoughtful, and rooted in real-world experience working with ecommerce stores that operate at scale.
He’s exactly the type of person I look for when evaluating true Shopify SEO specialists: technical enough to solve hard problems, experienced enough to know what matters, and clear enough in communication to guide teams effectively.
What Others Are Saying:
Peter is widely respected among ecommerce and technical SEOs for his ability to diagnose issues that most practitioners overlook. Colleagues highlight his precision, calm approach to complex problems, and his strong leadership in technical SEO strategy.
Available for Hire?
Yes – Peter provides consulting services, though availability may be limited due to his role and demand.
Digital Authority & Reach:
Rick has a strong professional footprint, especially on LinkedIn, where he’s built a community of 67.8K+ followers in the ecommerce and retail space. His thought leadership posts, ecommerce breakdowns, and strategy insights receive consistent engagement from founders, operators, and marketers.
He also has 2,200+ citations and mentions across the web, reinforcing his visibility in the retail, logistics, and ecommerce strategy community. While he is not active on YouTube or X, his presence on LinkedIn alone drives the majority of his influence.
Strengths & Specialty:
Rick is widely recognized for his ecommerce strategy expertise, and while he may not be a pure-play SEO practitioner, his experience directly impacts search performance for ecommerce brands. His specialties include:
Rick is often brought in when brands need clarity — whether that’s choosing the right platform, fixing broken ecommerce operations, or designing a long-term search + growth strategy that fits the business model.
Why They Rank #9:
I’ve followed Rick’s insights for a long time, and what sets him apart is his big-picture thinking. Many SEO experts focus only on rankings or technical fixes — Rick understands how SEO fits into the larger ecommerce ecosystem: logistics, pricing, CAC, LTV, merchandising, marketplace strategy, and more.
His ability to tie SEO to business outcomes — not just traffic — is why he’s highly trusted by fast-growing ecommerce brands. When businesses need strategic direction rather than tactical fixes, Rick is often one of the first experts they turn to.
What Others Are Saying:
Rick is frequently described as one of the most clear-thinking and insightful ecommerce strategists. Founders value his honesty, his frameworks, and his ability to simplify complicated ecommerce decisions that impact both paid and organic growth.
Available for Hire?
Yes – Rick provides consulting through RMW Commerce with a focus on ecommerce strategy and growth.
Digital Authority & Reach:
Lily has one of the strongest digital footprints in the SEO industry today. Across X (251K+), LinkedIn (43.8K+), and YouTube, she reaches a combined audience of 165K+ engaged followers. Her algorithm analyses, ranking volatility reports, and expertise in EEAT make her one of the most widely referenced SEO professionals online.
She also has 3,900+ Google citations and 111K+ external references, reflecting her influence across news sites, SEO publications, academic articles, and digital research.
When it comes to algorithm updates, she’s often one of the first experts people check.
Strengths & Specialty:
Lily is best known for her deep expertise in Google updates, EEAT frameworks, and content quality evaluation. Her strengths include:
She is also known for her detailed research reports, conference talks, and educational content that help both beginners and advanced SEOs navigate the most unpredictable aspects of SEO.
Why They Rank #10:
I’ve followed Lily’s content for years, and she’s consistently one of the clearest and most data-backed voices in the entire SEO industry. When Google pushes a broad core update, she doesn’t just comment — she publishes charts, patterns, and insights that help thousands of SEOs make sense of what’s happening.
Her ability to take huge amounts of ranking data and turn it into actionable insights is what makes her so valuable, especially in an era where content quality and trust signals matter more than ever.
What Others Are Saying:
Lily is widely respected for her transparency, her research-driven approach, and her willingness to share real data during times of uncertainty. Many SEOs credit her work for helping them diagnose ranking drops and adapt their content strategies more effectively.
Available for Hire?
Yes – Lily offers consulting and strategic advisory through her role at Amsive and selectively takes on specialized engagements.
Digital Authority & Reach:
John has a solid online presence with a combined audience of 51K+ followers across LinkedIn (15.3K), X (1.1K), and Facebook/other channels. He also has more than 1,800 Google mentions and 210+ external citations, which reflect his long-standing contributions to the SEO, content marketing, and editorial operations space.
While he isn’t active on YouTube, his writing, frameworks, and content systems are widely shared by marketers, founders, and copywriting teams.
Strengths & Specialty:
John’s expertise sits at the intersection of SEO and content operations — a combination that many ecommerce brands struggle with. His strengths include:
With EditorNinja, John has built one of the web’s most structured content editing services, which many brands and SaaS companies rely on to improve content quality, accuracy, and SEO performance.
Why They Rank #11:
I’ve followed John’s work for years, and what stands out most is his operational mindset. He approaches SEO with the understanding that great rankings require great content systems, not just one-off optimizations. His frameworks help brands understand where their content breaks, how to fix production bottlenecks, and how to build SEO-friendly editorial teams.
This ability to unify SEO and editorial processes is something very few experts do well — and it’s why he remains such a respected voice in the field.
What Others Are Saying:
Marketers often describe John as thoughtful, precise, and exceptionally knowledgeable about content operations. Many teams credit his guidance for improving their editorial efficiency and increasing the ROI of their existing content.
Available for Hire?:
Yes – John offers consulting and content operation services through EditorNinja, depending on availability.
Digital Authority & Reach:
Kristina has built a strong following across multiple platforms, reaching 81K+ total followers across LinkedIn (44.5K), X (15.2K), and Facebook/other channels. She also has a highly engaged YouTube audience where she shares practical SEO tutorials.
In addition to her social footprint, she has 1,600+ Google citations and 33,400+ external mentions, which highlight her significant impact within the technical SEO and education community.
Her content is widely shared by SEOs who appreciate her clarity, honesty, and no-nonsense approach to problem-solving.
Strengths & Specialty:
Kristina is best known for her technical SEO expertise, with a strong focus on empowering SEOs through education. Her key strengths include:
Her flagship programs like the SEO Challenge and SEO Pro, have helped thousands of SEOs build confidence and improve their technical decision-making.
Why They Rank #12:
I’ve followed Kristina’s work for a long time, and what stands out is her ability to simplify complex technical SEO concepts in a way that’s incredibly accessible. She’s one of the few experts who can explain intricate issues like JS rendering or structured data in language that anyone can understand.
Her honesty, hands-on examples, and educational focus make her one of the most reliable voices for SEOs looking to level up their technical skills.
What Others Are Saying:
SEOs frequently praise Kristina for her teaching style, her authenticity, and her willingness to share real, behind-the-scenes insights into technical SEO. Many practitioners credit her courses for helping them get their first SEO job or advance their career.
Available for Hire?
Yes – Kristina offers consulting through MarketingSyrup and also provides premium SEO training programs.
Digital Authority & Reach:
Ian has a strong professional presence built over decades in the digital marketing industry. He reaches 46K+ total followers across LinkedIn (12K), X (702), and other channels.
Beyond social reach, Ian carries significant intellectual authority, backed by:
His writing, conference talks, and long-form frameworks have been referenced widely, especially among SEOs who value strategic clarity and original thinking.
Strengths & Specialty:
Ian is known for blending SEO, content strategy, and creative digital thinking into a style that is uniquely his own. His core strengths include:
He’s also authored several respected marketing books and has spoken at major conferences, where he’s known for delivering honest, deeply practical, and refreshingly direct presentations.
Why They Rank #13:
I’ve followed Ian’s work for a long time, and what stands out is his ability to combine strategic perspective with tactical depth. He doesn’t just focus on rankings — he focuses on how SEO fits into the wider marketing ecosystem.
His approach is grounded, thoughtful, and often contrarian in the best way. When the industry chases shiny objects, Ian is usually the one reminding everyone what actually matters.
What Others Are Saying:
Marketers regularly describe Ian as insightful, witty, and one of the few voices who consistently adds clarity (and sanity) to conversations around SEO strategy. His frameworks are used by agencies, in-house teams, and consultants who appreciate a more intelligent, big-picture approach to SEO.
Available for Hire?:
Yes – Ian provides SEO and digital strategy consulting through his own practice.
Digital Authority & Reach:
Chris has one of the strongest digital footprints in the legal SEO niche, with a combined reach of 307K+ followers across platforms. His presence includes:
His brand, Rankings.io, is also one of the most visible and dominant SEO agencies in the legal industry.
In addition, Chris has 4,700+ Google citations and 228 high-authority mentions, reflecting deep influence and recognition within competitive SEO verticals.
Strengths & Specialty:
Chris is a true specialist — his expertise sits at the intersection of SEO, content strategy, and high-intent lead generation for legal professionals. His strengths include:
His agency is widely regarded as the go-to provider for law firms that want to dominate organic search in saturated markets.
Why They Rank #14:
I’ve followed Chris for years, and he stands out because he doesn’t try to be everything to everyone — he focuses deeply on one niche and delivers exceptional results there.
His transparency, willingness to share real numbers, and his operational insight into running a top-tier SEO agency make him one of the most valuable people to learn from.
He also produces high-quality education through his Personal Injury Mastermind Podcast, where he interviews top marketers, SEOs, and law firm owners.
What Others Are Saying:
Chris is consistently praised for his strategic clarity, niche expertise, and ability to simplify the path to ranking in extremely competitive industries. Many legal professionals credit him and his team for transformative growth through SEO.
Available for Hire?
Yes – Chris provides SEO services through Rankings.io and select consulting engagements.
Digital Authority & Reach:
Mike has built a powerful and highly respected presence in the SEO industry, with more than 107K+ total followers across X (36.3K+), LinkedIn (709), and other social platforms.
He also carries a massive footprint across the web with:
This level of authority is rare and speaks to the depth and longevity of his contributions — especially in technical SEO research, data science, and content engineering.
Strengths & Specialty:
Mike is widely known for his uncommon ability to blend deep technical SEO, analytics, and content strategy into a structured, research-backed approach. His specialties include:
He’s one of the few SEO experts who can translate complex technical concepts into clear, actionable frameworks while still maintaining a scientific approach to optimization.
His research presentations at conferences like MozCon, BrightonSEO, and TechSEO Boost consistently rank among the most shared and talked-about each year.
Why They Rank #15:
I’ve followed Mike’s work for years, and there’s a reason he’s considered one of the most advanced thinkers in SEO. His combination of engineering-level technical depth and creative content strategy is unmatched.
When Mike publishes a research piece or gives a talk, the industry pays attention — not because it’s hype, but because he brings data, testing, and original research to the conversation.
His perspectives consistently push SEOs to think beyond checklists and into real system-level thinking.
What Others Are Saying:
Mike is frequently praised as one of the smartest and most forward-thinking voices in SEO. Many enterprise teams credit his frameworks and research for helping them rethink how they approach crawling, content, and large-scale SEO operations.
Available for Hire?:
Yes – Mike provides consulting and enterprise-level SEO strategy through iPullRank.
Digital Authority & Reach:
Cyrus has a strong and highly trusted presence in the SEO community, with a total digital reach of 157K+ followers. His audience spans X (25.3K), LinkedIn (32.5K), and other communities, where he’s known for delivering clear, practical, and data-led insights.
Beyond social reach, Cyrus also carries significant authority across the web, with:
This level of visibility reflects his long-standing influence, especially from his years of publishing widely-read SEO research and guidance.
Strengths & Specialty:
Cyrus is known for his ability to transform complex SEO concepts into simple, actionable frameworks. His key strengths include:
His work at Moz helped shape how many SEOs think about optimization today, and Zyppy SEO continues that legacy through data-driven tools and experiments designed to improve rankings at scale.
Why They Rank #16:
I’ve followed Cyrus for years, and what stands out is his clarity and precision. He doesn’t rely on vague best practices — he uses experiments, research, and testing to uncover what actually drives performance.
His content is consistently among the most shared in the SEO community because he explains SEO in a way that’s digestible, useful, and immediately applicable.
When Cyrus publishes something new, SEOs pay attention because it’s usually grounded in real data instead of speculation.
What Others Are Saying:
Cyrus is regarded as one of the most trustworthy educators in the SEO space. His tutorials and studies are frequently referenced in SEO courses, blogs, and conference presentations. Many SEOs credit him as one of the people who helped them truly understand on-page optimization.
Available for Hire?:
Yes – Cyrus provides consulting, audits, and SEO guidance through Zyppy SEO.
Digital Authority & Reach:
Gerrid has built a solid and steadily growing presence across LinkedIn (16.5K), YouTube, and other platforms, giving him a combined digital reach of 34K+ followers. His audience is primarily composed of founders, marketers, and growth-focused operators who follow him for practical SEO and business scaling insights.
He also has 6,000 Google citations and no external authority gaps, which show his visibility and long-term impact across digital publications, interviews, and SEO-related mentions.
While he isn’t active on X, his presence on LinkedIn and his YouTube content continue to fuel his authority in the growth marketing space.
Strengths & Specialty:
Gerrid’s expertise spans SEO, growth marketing, and conversion strategy, making him a hybrid strategist who looks beyond rankings into how organic traffic actually drives business outcomes. His core strengths include:
His experience helping brands grow through both organic and paid channels allows him to design SEO programs that align with real business metrics — not vanity traffic alone.
Why They Rank #17:
I’ve followed Gerrid’s work, and what stands out is his ability to combine SEO with practical, entrepreneurial thinking. He speaks from experience — testing, refining, and sharing strategies that have worked for real businesses, not theoretical models.
His insights feel grounded, tactical, and focused on what produces results right now. This blend of marketing and business sense is what makes him a standout expert in the growth-focused SEO category.
What Others Are Saying:
Founders and marketers frequently describe Gerrid as sharp, approachable, and highly knowledgeable. Many praise him for simplifying difficult SEO concepts and offering actionable playbooks that help companies scale without guesswork.
Available for Hire?:
No. – Gerrid is not currently available for hire for SEO consulting engagements.
Rank | SEO Expert | Total Followers |
1 | Barry Schwartz | 614,500 |
2 | Chris Dreyer | 307,400 |
3 | Mike King | 107,800 |
4 | Cyrus Shepard | 157,800 |
5 | Rick Watson | 70,000 |
6 | Kristina Azarenko | 81,900 |
7 | Daniel Foley | 105,800 |
8 | Lily Ray | 50,100 |
9 | John Doherty | 51,100 |
10 | Gerrid Smith | 34,100 |
Barry Schwartz is one of the most widely followed SEO experts in 2025. His audience spans X (222K), LinkedIn (309K), Facebook/Other channels (52.9K), and YouTube. As the industry’s leading source for real-time Google update coverage, Barry has earned unmatched trust and visibility. No other SEO journalist commands this level of influence, making him one of the most recognized voices in search.
Chris Dreyer has built a massive following across Facebook (263K), X (38.2K), and LinkedIn (707). As the CEO of Rankings.io, he dominates the legal SEO niche and produces highly consumed content through his Personal Injury Mastermind podcast. His ability to own a specific vertical has made him one of the most followed SEO authorities in the world.
Mike King is one of the most respected figures in technical SEO. His audience spans X (36.3K), LinkedIn, and other platforms. With over 23.4K Google citations and 48K+ external mentions, Mike’s research-driven approach has earned him a powerful digital footprint. His talks and experiments consistently lead industry conversations, making him a top-followed expert in 2025.
Cyrus Shepard has accumulated a strong following across X (25.3K), LinkedIn (32.5K), and other communities. With more than 122K external references, his educational content and research-backed insights are some of the most respected in SEO. His clarity and data-driven approach continue to expand his influence year after year.
Rick Watson commands a large audience primarily on LinkedIn (67.8K). Known for his deep expertise in ecommerce strategy, marketplace operations, and growth frameworks, Rick’s content resonates strongly with founders and ecommerce operators. His influence expands far beyond SEO into broader retail strategy.
Kristina Azarenko has built a loyal audience across LinkedIn (44.5K), X (15.2K), and YouTube. Known for her technical SEO expertise and educational content, Kristina has become one of the most trusted voices helping marketers understand complex SEO concepts in simple terms.
Daniel Foley’s digital footprint is driven largely by his strong presence on LinkedIn (99.9K). His direct, highly tactical SEO content attracts marketers who value practical, real-world advice. Daniel’s honesty and technical depth have earned him a fast-growing follower base in 2025.
Lily Ray has a strong and engaged following across X (251K*) and LinkedIn (43.8K), along with a growing YouTube audience. (Corrected based on your structured data earlier.) Known for her expertise in E-E-A-T and algorithm analysis, she is one of the most referenced SEO researchers online.
John has built a combined audience of over 51K followers across LinkedIn (15.3K), X (1.1K), and Facebook. With his strong background in ecommerce SEO and content operations, he attracts founders, content teams, and marketers looking to scale their editorial processes.
Gerrid has grown a solid following across LinkedIn (16.5K), YouTube, and other channels. His perspective blends SEO with growth marketing, attracting entrepreneurs and marketers who want practical, revenue-focused insights. His no-fluff, tactical approach fuels his growing influence.
After spending over a decade in SEO and following the best minds in the industry, one thing is clear to me: the people who truly stand out aren’t just good at rankings—they’re good at thinking. They experiment, they share, they simplify, and they push the entire industry forward.
This list highlights the experts I respect the most because they consistently bring clarity to a field that can often feel chaotic and unpredictable. Whether it’s technical SEO, content systems, algorithm research, Shopify optimization, enterprise strategy, or link-building frameworks, each of these professionals has carved out their own lane and stayed remarkable at it.
If you’re looking to level up your SEO knowledge, improve your workflows, or understand search at a deeper level, start with the experts on this list. Follow their content, study their frameworks, watch their interviews, and learn how they think.
SEO changes fast—and these are the people staying ahead of it.
How I ranked the top Shopify SEO experts in 2025:
Our mission with this ranking was clear: identify the top Shopify SEO experts in 2025 using a transparent, objective, and data-driven approach. Instead of relying on subjective popularity or promotional placements, we developed a measurable scoring model that reflects authority, digital presence, and audience influence, the key factors that define today’s most impactful Shopify SEO professionals.
Note on Objectivity:
No expert paid to be included or ranked in this list. Every placement is based entirely on independently gathered data and our scoring framework. This ensures a bias-free evaluation designed to highlight the best Shopify SEO professionals and top Shopify SEO consultants whose contributions are recognized by both peers and audiences.
Data Sources:
All insights were collected by our research team in 2025. No placements were sponsored or influenced. Data was sourced from:
Scoring Categories & Weighting:
Each Shopify SEO expert was evaluated across three categories, broken down into 11 measurable indicators. The scores were normalized and weighted to form a Final Score out of 100.
Represents professional credibility and recognition in the shopify SEO industry.
Metric | Weight | Explanation |
Years in shopify SEO | 10% | Longevity reflects sustained relevance and industry trust. |
Authored shopify SEO Books | 10% | Books authored strengthen credibility as thought leaders. |
Measures thought leadership and the spread of an expert’s insights online.
Metric | Weight | Explanation |
Authored Web Publications | 10% | Articles published under their name reflect direct contributions. |
Google Citations | 10% | Frequency of name + shopify SEO citations across the web indicates reputation. |
The most heavily weighted category, reflecting influence, reach, and engagement across platforms.
Metric | Weight | Explanation |
20% | Professional authority and peer recognition. | |
X (Twitter) | 20% | Engagement with shopify SEO and marketing communities. |
YouTube Subscribers | 10% | Educational reach and long-form influence. |
5% | Broader audience reach and brand engagement. | |
5% | Community influence and extended visibility. |
⚖️ Note on weighting: A combined 40% weight was given to LinkedIn and X as they represent professional authority and peer-to-peer influence. YouTube, Instagram, and Facebook were weighted lower (20% total) since they extend reach but don’t directly reflect industry recognition.
Final Scoring System:
All metrics were normalized and combined to calculate a Final Score (out of 100) for each expert. This ensures a fair comparison across professionals with different strengths — from shopify SEO gurus to content-driven thought leaders.
The outcome is a balanced, data-driven ranking that reflects who is most visible, trusted, and influential in shopify SEO as of 2025.
⚠️ Disclaimer
This ranking does not claim to measure the full depth of each expert’s shopify SEO knowledge or real-world impact. Instead, it evaluates publicly available, quantifiable metrics such as followers, citations, and website traffic. While these indicators provide a useful snapshot of visibility and influence, they don’t capture the complete picture.
For example, website traffic may not reflect the true expertise of a shopify SEO professional — many top consultants dedicate their efforts to client results rather than growing their own sites. Similarly, follower counts measure reach, not necessarily the quality of an expert’s work. Instead, they should be seen as an indicator of which influencers are more active on social platforms and sharing insights regularly — which, in turn, attracts larger audiences.
This study should therefore be viewed as a way to understand where today’s most visible shopify SEO experts stand across measurable metrics, not as a definitive judgment of their talent, contributions, or client success.
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They are solid people who run a quality service and always deliver. Highly dependable and honest.
Founder, DeepAI
