Those who are in the affiliate marketing business for years have already known that there is hardly anything that you can’t promote through your website. Starting from your everyday essentials to electronic gadgets and crafts anything can be promoted based on the type of your blog.
Yes, you have read it right. If you’re a craft blogger and thinking about earning more from your blog, there’s an affiliate program for you as well.
Since there are so many arts and crafts stores with a wide range of creative handicrafts, promoting them through your website can help them reach their potential customers. In return, you can earn a significant amount of commission.
You may be wondering if there’s any company for arts and crafts that offers an affiliate program. You will be surprised to know that there are actually a good number of companies that offer such programs. And the great news is, your favorite Hobby Lobby has also joined the crowd.
About Hobby Lobby
Hobby Lobby is a leading arts and crafts supply company that is quite popular among the crafters. Headquartered in Oklahoma City, USA, the company has more than 800 stores all over the country.
Hobby Lobby offers a wide range of crafted products, covering almost everything that falls under the category. You will find a whopping collection of more than 80,000 products on arts, hobbies, home decor, fabric, among others both in-stores and online.
The company was founded in 1972 by David & Barbara Green in a 300-square-foot store in Oklahoma City. Now, it has a 10 million square feet headquarter that includes an office complex, manufacturing, as well as distribution.
After great success in the USA, Hobby Lobby now has its offices in Shenzhen, Hong Kong, and Yiwu, China.
Hobby Lobby Affiliate Program – An Overview
For the bloggers and publishers in the arts and craft niche, Hobby Lobby has launched an affiliate program that allows the individuals to promote its products through their website.
People who are interested in such blogs can learn about Hobby Lobby’s product when they visit your blog. Once they purchase any product using the link from your blog, you get a certain amount of commission based on how you signed up for that program.
The company’s affiliate program is hosted by Commission Junction, a leading affiliate network. If you join through CJ Affiliate, you will get a 4% commission with a 3-days cookie on referred sales.
However, if you join via Flexoffers, which is also a great network, Hobby Lobby will pay you 3.2% commission.
Pros & Cons of Hobby Lobby Affiliate Program
As an affiliate marketer, you may not be stuck into one single associate program. Being an affiliate program from a not so common niche, Hobby Lobby has both its positive and negative sides.
Great Way to Earn Money
You might be managing a craft blog out of your passion. However, that doesn’t mean you can’t earn money from it.
This affiliate program from Hobby Lobby has brought a great chance for you to earn a significant amount of money per month just by promoting its products through your site.
Whether you’re joining the program via CJ Affiliate or FlexOffers, you will get some commission for the referred sales. Since the company will pay you monthly, there’s a high chance you will get a fairly decent amount of money.
Excellent Brand Recognition
Promoting a highly popular company through your blog can significantly improve your brand value. Hobby Lobby offers a wide collection of different products that can attract a number of customers.
As a famous brand, Hobby Lobby has a conversion rate of 99.45% in the USA. Promoting its product may require expanding your blog category, which will eventually grab the attention of new audiences.
A Win-Win for Both
This is another reason why most people are interested in affiliate marketing these days.
People search with certain keywords when they look for a particular product. As an affiliate marketer, you can creatively use those keywords in your blog, linking to Hobby Lobby’s website.
While people may not be interested in reading a blog, they will still visit your site just to get into the linked page to purchase their desired products. It’s a win for both of you.
To promote a brand through affiliate marketing, you need to make sure that you will get excellent support from the marketing team of that particular brand whenever needed.
Hobby Lobby affiliate program is managed by CJ Affiliate, one of the leading affiliate networks. Its experienced and professional affiliate team will provide you support, answering all your queries regarding the payment or anything else.
Poor Commission Rate
Based on how you’re joining the program, you will receive a commission of 3.2%-4%. Considering an affiliate program run by such a popular company, the amount is pretty low.
Besides, it’s not like you will be able to make sales every day through this niche. People buy crafted products occasionally, meaning that you may not be able to make much money.
No Landing Page
To run a successful affiliate program, it’s crucial that you run it from your own website. Unfortunately, Hobby Lobby doesn’t have any landing page on its website from where you can join its affiliate program.
Although there’s a chance to join by CJ Affiliate and Flexoffers, you may not even know about this program until you visit either of these sites.
How to Join The Hobby Lobby Affiliate Program
Based on your preference, you can join this affiliate program via either CJ Affiliate or FlexOffers. However, since the commission you will get by joining through CJ Affiliate is a bit more than the other one, we will suggest you go for this option.
If you are already registered into any of these affiliate networks, things will be easier for you. Otherwise, You will have to register by providing your name, email ID, company information, and even traffic sources in some cases.
Once you’re done with registration and email verification, you can join the program. Also, don’t forget to specify how you want to get paid.
Every affiliate program is designed to help both the merchant and the publishers. No matter which side you are, such programs will always help you to increase your brand value.
For decades, Hobby Lobby has been a popular source of affordable yet quality sewing, beading, and baking essentials.
If you’re a craft lover and want to let people know about your creativity through your DIY projects or blogs, running a website while promoting such products can also increase your popularity while letting you earn some fortune.