14 Things to Consider Before Hiring a Link Building Company

Things to Consider Before Hiring a Link Building Company

Whether you admit it or not, link building is crucial for maintaining a successful online presence for any business as it has always been.

Experts consider link building as the foundation of SEO since it can help you draw more businesses than those who aren’t doing it.

However, while link building is one of the most demanding practices among the website owners, it’s also the most challenging one. 

You may understand the importance of getting backlinks for your website or you just want to go with the flow, but there’s a high chance that you are not doing it right.

Here’s where the link building companies come at your rescue. 

SEO experts from such agencies can help you get high-quality backlinks, thus sending you huge traffic and tangible ROI. 

While there are so many link building companies claiming themselves as experts in this field, not everyone will bring you the same result.

There are so many good agencies that can secure you a high rank, whereas some companies would do more harm than good to your website in terms of SEO.

Based on these facts, I am going to tell you some factors that you need to consider while hiring a link building company.

Hiring a Link Building Company – Necessity or Luxury?

For years, there have been a lot of controversies regarding whether you should hire an expert for the link building of your website.

You may consider it as an unnecessary expense, especially if you’ve just started your business. 

However, as a new business owner, you also have some other areas to take care of, which means you may not be able to give the required time on the link building for your site.

And, most importantly, time is money!

You must understand the opportunity cost of doing link building on your own.

I mean, understanding the most effective thing you could have done during the time instead of building the links.

Besides, link building is a complex process. Starting from finding prospective domains to setting an outreach campaign and getting a backlink from them, each of the procedures needs to be done carefully.

As a newbie, you may not have the expertise and knowledge, meaning that you can end up getting links from some private blog networks or link farms.

Do you know what that means?

While you were trying to save some bucks by doing it all by yourself, you actually wasted a lot of time on a failed link building strategy. Not to mention how it ruined your business.

So, whether you’re new in SEO or don’t have time for link building, you should consider hiring a link building company.

Although it will cost you some money, it will ensure a secured backlink from real sites with real traffic.

Must-Have Qualities for a Link Building Company

With so many link building companies out there, claiming to help you achieve a higher ranking, you must be confused about which one you should go for.

We know the pain!

Today, I will discuss some of the features that you must look into before you go for a link building company.

Ability to Launch Outreach Campaign

How is the agency you hired scoring backlinks for you?

Are they manually finding a prospective domain for you, or just providing something from their existing list?

Getting backlinks from an existing list is a big No since there’s a chance that it’s coming from a site with low traffic and ranking. 

Backlinks aren’t built overnight. 

To get a link from a reputed website, the SEO team needs to launch an outreach campaign to find the relevant publishers based on your target market.

Once they find the domain, they should contact the respective person and convince them to promote your brand through the guest post. 

Such procedures require time and patience, and if any link building company refuses to do so, it’s wise not to work with them.

Ability to Dis/approve The Domain

Will the company you’re planning to hire let you approve the domain? 

If the answer is no, then they might not be a good fit for you. 

You’re spending like hundreds and thousands of dollars for a single backlink, depending on which site you’re getting it from.

So, while it sounds like a privilege, it’s your right to see the domain first and dis/approve it before publishing the guest posts.


There are so many SEO agencies that claim themselves the best in the industries, but won’t let you see the domain first.

The reason?

Quite simple! Instead of doing any manual outreach and finding a niche relevant domain for you, they are simply providing you backlinks from their listed PBNs.

Getting backlinks from PBNs or any irrelevant websites is what will make you look like a criminal in Google’s eyes.

So, whenever you’re hiring an agency, make sure they let you approve the domain.

In this way, you will know they are manually scoring backlinks for guest posts.

Technical SEO Expertise

You might have the best site with some of the best backlinks from your industries. 

But, you may still not get the desired rank if the technical SEO of your website is messed up. 

Even if you’re not an SEO expert, you understand the basics – Google and other search engines need to find, crawl, and index your webpage to ensure it ranks.


There’s no way Google can find you if your website isn’t properly optimized. 

That’s why it’s crucial that you pay attention to its technical SEO.

To make sure your website is fully optimized for technical SEO, the following things should be taken into account:

  • URL structure
  • Mobile friendliness
  • Duplicate content
  • Thin content
  • Site speed
  • 301 redirects
  • 404 page
  • Canonical tags

If you’re new into SEO, it would be difficult for you to optimize the website all by yourself.

Since you’re hiring an SEO company for backlinks, make sure they have the proper knowledge and tools to conduct an SEO audit for your site and optimize your site accordingly.

Quality of The Content

You can’t think of a successful link building without content. Can you?

To get a backlink from a high-quality website from your niche, the content must be well written, with the ability to attract the readers.

Only a properly researched and value-driven article can ensure readers will love to go through it and give positive feedback about the content.

The longer they stay on that page, the more likely they will click on that link to your page, meaning that you will start to get traffic. 


Besides, no publishers ( at least the reputed ones) will accept an article that is not well researched and full of errors. 

So, to secure a high-quality backlink, there’s no alternative to creating a high quality content that ranks.

It’s the responsibility of your hired company to ensure they provide a long and well-researched article that will make the publishers, as well as the readers, say WOW!

Quality of Your Account Manager

No matter how expert and well-known your hired company is, things can completely go wrong if your account manager isn’t good enough for the project.

Most people don’t understand the value of an account manager when they start a particular project, hence they give the responsibility to the wrong person.

The person might be an expert in his field, but if s/he doesn’t have sound knowledge of backlinks and manual outreach for domains, you can’t expect your desired output from them.


Besides, as your account manager, s/he must have a good idea about your requirement and your target audience to score a relevant backlink.

On top of that, s/he has to keep you updated on every detail of the work progress and should be able to respond to your query as quickly as possible.

Once you sign up for their service, it’s the account manager with whom you’ll have to maintain all the communications. So, make sure you get the right one.

Transparency of Work Process

Depending on your niche and the number of ordered backlinks, the entire process of link building can take around 20 to 25 days to complete.

They have to launch a manual outreach for the domain, pitch them for guest posts, do proper keyword research for the content, send them for publications, and follow up the respective person until the post is published.

Considering the workflow, there’s a high chance you will miss some important updates if they don’t keep you in the loop.

So, no matter how big the project is, make sure they let you know every detail about the progress, thus keeping you updated.


One of the easiest ways to hire a company for link building is to check their reputation.

While there are so many companies claiming themselves the experts, not everyone can become successful.

It takes years of expertise and dedication to gain the trust of the clients, thus creating a solid place in the market.

Opting for a well-reputed company can ensure that you will not be a victim of some PBNs or low-quality link farms. 


Besides, choosing a well-known link building company that has experience in working on your niche can be one of the best decisions since they will know which strategy is best for your site.

So, how would you determine the reputation of a company?

The answer is simple. Look at their clients’ reviews.

Regardless of the business, customer satisfaction is the utmost priority for every company. If your client is happy with your service, they will always leave a positive review in the comment or in social media.

Check the review section on their website and their social media profiles before you hire a link building agency. 

If you see some genuine feedback that reflects their expertise on your required job, you can rely on them.

Proof of Works

You don’t want to hire an SEO agency for backlinks without knowing their capabilities of fulfilling your requirements. 

So, before you say yes to a particular service for SEO link building, ask them to demonstrate their previous works.

For example, since they are providing you backlinks through guest posting, you may want to see some samples of their published content on different websites.

In this way, you will be able to have a solid idea about the quality of their content, as well as the backlink they usually score for their clients.

Besides, if you can see some samples relevant to your niche, you will know if they are capable of meeting your requirements.

Work Ethics

When you hire a link building company for your website, it means you trust them with your money.

So, you need to make sure they can put the money where their mouth is.

Are they actually doing manual outreach that they were supposed to?

Will they deliver on time as they promised?

Are you sure you will not be bombarded by some spammy links? 


Ethics is an important factor in link building. You don’t want to waste money on something that will provide you with some spammy links and make your site vulnerable to penalties.

While it’s difficult to find out if they will stick into their commitment before hiring, you will know you’re in the wrong place if they constantly fail to demonstrate lack of commitment.

Ability to Reach Out to The Owners

Imagine you’ve hired a well-reputed SEO farm for link building. 

You’ve got an amazing account manager who has managed to score backlinks from one of the high traffic sites.

Unfortunately, things can still go wrong!

What if there’s an issue which the account manager can’t solve? Or, there’s something about his performance you don’t like.

Whom should you report then?

Regardless of the experience and skills of an account manager, there might be some problem that requires the interference of the higher authority.

There should be an option to reach the owner of the company with whom you can discuss your problem.

If you see you’re being resisted to contact the higher authorities, or you don’t even have the idea who the owner is, you might’ve hired the wrong company.

Industry Authority in The SEO Community

The worst thing you can face while searching for a reliable link building company is everyone’s an expert.

At least they claim they are!

But as you start working with them, you get to realize that most of them are bluffing.


It’s the job of an SEO specialist to analyze your website and suggest solutions that are best for you.

They need to conduct the SEO audit for your site, find out why it’s not ranking, and proceed accordingly.

Starting from optimizing your site for technical SEO to find prospective domains from your niche and suggesting further improvement, such tasks should be entirely handled by them.

Some agencies have their own blog where you will find articles on SEO and link building that will help you to understand their knowledge and expertise.

Besides, they must be aware of the current SEO trends and have the required tools and expertise to apply them when necessary.


If you’ve just started your business, you might have a tight budget.

Even if money isn’t an issue, you want to spend your money wisely.

While link building isn’t cheap, it shouldn’t be heavy on your pocket as well.

That’s why you must opt for a company that offers a wide price range based on the quality of the backlinks.


Starting from price per link to monthly package, link builders can offer various range of pricing plans. The more options they provide, the easier and pocket-friendly it becomes for you.

Also, don’t forget to compare prices offered by different agencies to find the best suitable option for you. 

Money Return Policy

An important issue you need to discuss before you proceed with your link building partner.

Regardless of what they promised, there’s a possibility that they will fail to provide you with a quality backlink. 

There’s no increase in the ranking or traffic even after months, the quality of the guest post isn’t up to the mark, or you just realized that you have spent your money on some so-called PBNs.

What are you going to do about it? Spare them and do nothing?

Seeing all your money go into vein, it’s quite obvious that you will want a refund.

Always discuss with the respective person regarding their money return policy. Do not go for any company that doesn’t come with a money-back guarantee.

Discount on Bulk Purchase

So, you’re done with your trial order and quite satisfied with the result.

Considering their service, you may want to continue with them with a bulk order.

Can you deserve a discount on that? I think you should.

Most companies offer discounts on bulk orders to encourage people to order more.


It’s also a great way to convert a trial customer into a regular one if they are planning to come back.

Besides, you are not going to see the desired spike in ranking with just one backlink.

Since you need to order a significant number of backlinks from a company, getting a discount will be a blessing for your pocket.

Final Thoughts

The company you choose for link building can either make or break you depending on the quality of their service.

The stability and reputation of your business depend a lot on how much potential customers you can reach through your website.

That’s why it’s important to get quality backlinks that can provide a significant amount of link juice to your page.

When you’re hiring a link building company, you’re basically putting your money and the future of your business at their hand. So, make sure you do it right.

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