Making money while writing articles is a dream for most bloggers. If you have your own blog site, you may be thinking about getting some revenue out of it.
While affiliate marketing has made it easy for publishers to make money through their blog posts, not everyone can make it work for them.
Do you know why? Because they are not doing it right.
You can create a powerful website by pushing your SEO and affiliate goals in the same direction.
However, earning money through affiliate marketing isn’t as easy as it sounds. You will end up hurting the effectiveness of your business if you ignore the SEO or make any severe mistake.
While reading this article, you will be learning some SEO mistakes you need to avoid as an affiliate marketer.
A Brief Idea About Affiliate Marketing
If you’re into blogging for years, you may have already heard about affiliate marketing. It involves promoting products or services from other companies through your blog posts.
When your audiences purchase that product using your affiliate link, you receive a certain commission for every referred sale.
So, what makes you different from a regular salesperson? A salesperson only sells the products, while you promote different products from different companies, write a detailed review on them, with the pros and cons so that your audiences know they are purchasing the right products for them.
SEO Mistakes to Avoid as an Affiliate Marketer
Just like other websites, your affiliate site should be optimized for SEO. Without proper optimization, you won’t be able to reach your potential readers, let alone making the sales.
Here are some of the common mistakes for an affiliate marketer that should be avoided at any cost.
Not Focusing on The Solutions
This is one of the biggest mistakes most bloggers make at the beginning of an affiliate marketing career. They simply plug some relevant keywords about certain products onto their landing pages without informing how they can be beneficial to the users.
While keywords are essential since users type them in the search engines, your content shouldn’t be focused on that keyword, instead of solutions.
For example, if you run a beauty blog and the product you’re promoting is a spot removing cream, you shouldn’t optimize your content for that cream. Instead, optimize it for how to remove spots from the face and incorporate that product into it.
Focusing only on keywords hampers the user experiences. Since Google considers it as one of the top-ranking factors, not focusing on solutions can be a huge problem for you.
Making Affiliate Marketing Your Only Source of Revenue
Do you consider affiliate marketing as a business model? If yes, you’re making a grave mistake.
You might be quite excited about self-labeling yourself as an affiliate, but you shouldn’t forget this is only a revenue channel, not your entire business.
Let me explain this to you using a classic and easy example. Imagine you have twelve eggs that you want to take to the market to sell. If you put all your eggs in a basket, it will become heavy and you will lose each of them if any accident happens.
However, if you evenly distribute them into two baskets, it will be easier for you to carry. Also, even if a basket falls and all the eggs are broken, you still have another one to sell.
As an online marketer, you should think like that. If you consider affiliate marketing as your only revenue channel, you are doing it wrong.
Your Content Lacks Originality
Most affiliate sites start to lose customers after a certain time since they don’t provide any quality service. These sites are a little more than the product lists without any original content explaining why these products are really for.
Would you purchase something from such a website instead of going to the merchant’s website? Definitely not.
This is exactly what will happen if you don’t have any original content on your website. If you don’t create any original and well-researched content, you may not rank well on Google.
When you have poor rank, you have less visibility on the search results and eventually less traffic.
Not Deleting Inactive Themes & Plugins
Running a blog for affiliate marketing requires security and privacy for both you and your audiences. One way you can compromise customer privacy and cybersecurity is by keeping your inactive plugins and themes the way they are.
Themes and plugins sitting idly on your website are favorite to the hackers. It’s quite easy for them to hack your website by exploiting old codes. Besides, they can hide malicious codes to different directories, thus creating a backdoor to your website.
To keep your site safe and the hackers at bay, it’s essential to update those plugins and delete them if needed. So, keep your themes and plugins updated and if you find some of them aren’t necessary, delete them immediately.
Skipping Meta Description
The meta description is a crucial part of every SEO that most affiliate marketers don’t understand. A click-worthy meta description can increase the possibility of getting a significant number of clicks when people see your page on their search results.
When creating content for your affiliate site, don’t forget to write an enticing meta description that will make people interested in your site. Skipping meta descriptions may reduce your chance of getting traffic, and you won’t be able to make any sales.
While creating meta descriptions, make sure they are properly optimized for your target keywords.
Not Optimizing Your Affiliate Site for Mobile
If you ever go through the affiliate websites from your mobile, you will see most of them look awful. It’s because none of them are optimized for a mobile device.
If your affiliate site isn’t mobile-friendly, you’re making a grave mistake. Most of the users these days prefer to visit a website from their mobile, and when they find it difficult to browse, they leave.
Besides, Google always prefers mobile-friendly sites. If your site isn’t optimized for mobile devices, the search engine giant will automatically drop your ranking from the search results.
Opting for Free Web Hosting Solutions
As a beginner affiliate, you may want to save costs. Therefore, you are planning to go for a free or cheap web hosting service.
Take my advice. Don’t do that.
Opting for cheap web hosting service is the worst decision you can take as a website owner, particularly if it’s dedicated to affiliate marketing.
These services can change their terms of services (ToS) at any time, and can even shut down their business.
If that happens, you will lose control over your site, thus losing it eventually. Always go for a renowned web hosting provider that will let you have control over the website and provide 24/7 support from its end.
Backlinks are what provide fuel to your affiliate site. They help Google realize that your website is relevant.
However, the quality of your backlink determines if your site is going to rank or not. Irrelevant and backlinks from private blog networks can put you in trouble since they are considered as parts of the link scheme.
To make Google and the users trust your site, make sure to get a website with high domain authority (DA) to link to you. You can use a good SEO tool to determine the quality of your backlinks to avoid such problems.
Using Undefined Canonicals
It’s quite obvious to have multiple URLs with contents and products since you’re an affiliate marketer. Using canonical URLs will let Google know about it, thus preventing duplicate content issues.
Canonical URLs can help improve links and ranking signals for your pages. They can syndicate your content, which helps users to easily navigate your site. Besides, Google will be presented by the preferred version of your site, which will eventually improve your rank.
One of the best practices you can follow when it comes to URL structure is to organize your site into silos. It helps you to funnel users to affiliate links in a systematic manner with its well-defined categories.
Not Applying SEO Best Practices for Your Affiliate Program
Whether you’re an affiliate or not, SEO best practices are a must for you. Most affiliate marketers don’t understand the value of SEO and end up with a site with broken links, duplicate or thin content, 404 Error, among others.
Mediocre SEO prevents you from becoming a successful affiliate. Google will only give you better ranking if your site is properly optimized and free of error.
To make sure your site is SEO optimized, opt for some comprehensive SEO tools that will check the health of your site. These tools can help you find errors and fix them.
Overlooking Site Speeds
Whether you believe it or not, site speed is one of the most crucial ranking factors.
Imagine a visitor comes to your website to learn about a product and eventually buy it. But, what if your page takes too long to load? Your audiences will be annoyed and immediately leave.
And the worst part? They may not come back to your site again.
Web Pages that load in less than two seconds get more visitors than others. That’s why it’s essential that you check your site’s speed and take the necessary steps to increase it.
SEO with affiliate marketing can be a great combination for your online marketing. You may get some quick clicks by going for the Pay Per Click campaign, but SEO should be your top priority if you want to succeed as an affiliate marketer in the long run.
When it comes to getting organic traffic to your website, nothing can beat the power of good SEO practice. So, fix the mistakes you’re making and convert your affiliate site into a stronger one.